08/10/2026
Hosting an open house is a lot more than throwing a sign in the yard, unlocking the front door, printing a few property sheets and waiting for somebody to magically decide they want to buy the house.
You are the professional in the room.
Act like it.
You should know that house up and down, side to side. You should know the important upgrades, the age of major systems, the neighborhood, the school district, what makes the property different, what objections a buyer might have and how to intelligently answer questions when they come up.
And I’ll be the first one to admit, I’m still learning how to master open houses myself.
But after attending plenty of them and watching other agents around the Tulsa Metro, one thing has become extremely obvious to me.
I would confidently say the overwhelming majority of Realtors I see hosting open houses have almost zero presentation or sales process.
You walk in…
They introduce themselves…
They hand you a property flyer…
Maybe they tell you to “look around…”
Then they go sit at the kitchen island and wait…
That is INSANE to me.
Somehow we expect a complete stranger to walk into a $300,000, $500,000 or $800,000 house, look around for ten minutes, then basically hand us their wallet, grab a pen and say, “Where do I sign?”
That is not how selling works.
Selling is asking the right questions.
Why are you moving?
What brought you into this neighborhood?
Are you currently renting or do you own?
What are you hoping your next home gives you that your current situation doesn’t?
What have you seen so far that you liked?
What have you seen that you hated?
What matters most to you?
What would make you feel confident enough to actually make a move?
Selling is listening.
Selling is understanding motivation.
Selling is identifying problems.
Selling is helping somebody think through a decision.
Selling is building enough trust that the person standing in front of you starts viewing you as a resource instead of another salesperson.
Selling is NOT following somebody around the house begging them to write an offer.
It is NOT vomiting features at them.
It is NOT immediately asking whether they already have an agent.
And it sure as hell is not sitting on the couch scrolling through your phone while potential clients walk through the property.
Your job is to create a conversation.
Because even if that family does not buy the house you are holding open, they might still need an agent.
And even after doing everything correctly, there is still no guarantee you earn their business.
That is sales.
But if they leave that house with your card in their hand thinking, “That guy actually knew what he was talking about,” you did your job.
Now imagine they walk into the next open house and another agent barely acknowledges them, hands them a flyer and disappears back into the kitchen.
You just became the professional they remember.
That is positioning.
That is value.
And that is why I believe an open house should never just be treated as an event where you babysit somebody else’s listing for three hours.
It is an opportunity to practice your communication, sharpen your sales ability, learn how buyers think, build relationships and demonstrate what working with you actually feels like.
The house gets them through the door.
What you do once they walk through it is what determines whether they remember you.
If you haven’t subscribed to my YouTube channel yet, I’ll be going much deeper on topics like this in the future, including real estate strategy, buying, selling, negotiation and what actually happens behind the scenes in this business.
And if you’re looking to buy, sell, or simply want to know what your home could be worth in today’s market, you can reach me several ways below and whatever you decide, I’m in your corner. 🔑
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Michael Saveth
Realtor | Realty Connect
YouTube: Michael.Saveth
Call/Text: 918.284.6228
Email: [email protected]