08/21/2026
๐ ๐๐๐ฅ๐ฅโฆ ๐ฒ๐๐ฌ๐ญ๐๐ซ๐๐๐ฒโ๐ฌ ๐ฉ๐จ๐ฌ๐ญ ๐ ๐จ๐ญ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐๐๐๐๐๐.
And based on my DMs, thereโs one big question we need to clear up:
๐๐ ๐ฒ๐จ๐ฎ ๐ฉ๐ซ๐ข๐๐ ๐ฒ๐จ๐ฎ๐ซ ๐ก๐จ๐ฎ๐ฌ๐ ๐๐จ๐ซ๐ซ๐๐๐ญ๐ฅ๐ฒ ๐๐ซ๐จ๐ฆ ๐๐๐ฒ ๐, ๐ฌ๐ก๐จ๐ฎ๐ฅ๐๐งโ๐ญ ๐ฒ๐จ๐ฎ ๐๐๐๐๐ ๐ก๐๐ฏ๐ ๐ญ๐จ ๐๐๐ฃ๐ฎ๐ฌ๐ญ ๐ญ๐ก๐ ๐ฉ๐ซ๐ข๐๐?
Not necessarily.
Hereโs the part of pricing that gets overlooked: we can study the past, but we canโt predict the future.
Before a home hits the market, I can research the heck out of it. I can study what sold, what didnโt, what buyers chose instead, what they paid and how your home compares.
That gives us a smart place to START.
But once we list your home, we get something even more valuable: real-time buyer behavior.
The feedback we get from buyers matters.
And sometimes adjusting the price isnโt admitting defeat. Itโs making a strategic move based on information we simply didnโt have when we listed.
Thereโs another benefit sellers sometimes overlook: a price adjustment can create a new marketing moment. Buyers watching the home may get alerted. Agents with saved searches may see it again. And the new price may put the property in front of an entirely different group of buyers who never saw it in their original search range.
The goal isnโt to stubbornly defend the first number we chose.
๐๐ก๐ ๐ ๐จ๐๐ฅ ๐ข๐ฌ ๐ญ๐จ ๐ ๐๐ญ ๐ฒ๐จ๐ฎ ๐๐๐๐ ๐๐จ๐ซ ๐ญ๐ก๐ ๐๐๐ฌ๐ญ ๐ฉ๐จ๐ฌ๐ฌ๐ข๐๐ฅ๐ ๐ฉ๐ซ๐ข๐๐ ๐ญ๐ก๐ ๐ฆ๐๐ซ๐ค๐๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ.
And knowing when to hold, when to adjust and how to reposition the home is where strategy really matters.
๐๐ก๐ข๐ง๐ค๐ข๐ง๐ ๐๐๐จ๐ฎ๐ญ ๐ฌ๐๐ฅ๐ฅ๐ข๐ง๐ ?
๐๐จ๐ฆ๐ฆ๐๐ง๐ญ ๐๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐ง๐ ๐โ๐ฅ๐ฅ ๐ฌ๐๐ง๐ ๐ฒ๐จ๐ฎ ๐ฆ๐ฒ ๐ฉ๐ฅ๐๐ฒ๐๏ฟฝ
