08/01/2025
How do you keep 600+ real estate agents happy…and for years?
Look no further than and his team at .of.idaho 👇
Homes of Idaho has been a fixture in the of Idaho since 1978. Colby grew up in real estate and, while his parents were loyal to a specific brokerage model, once they retired and there were 12 agents left in the group, he set out to build something uniquely different for his agents. He had a clear vision for his ideal brokerage experience and, much like the “Field of Dreams” mantra…if you build it, they will come.
And guess what, they sure they did.
Today, Homes of Idaho supports more than 600 agents across 20+ offices, closing nearly $100M in annual volume. Colby led the charge to adopt BoldTrail as their all-in-one brokerage platform because it’s robust, built for scale, and aligned with his overall big picture vision.
I was thrilled to welcome Colby into the program I created at Inside Real Estate because he’s the kind of leader who champions our products authentically, gets excited about results, and leans in to test new tools while giving constructive feedback that helps us keep improving. And he does it in a way that makes you feel like you’re spending time with your very best friend.
One of the most impressive parts of the Homes of Idaho [Hi!] story is their 98% retention rate. When I asked the team why their agents stay, they didn’t hesitate...it’s the deeply rooted, connected culture they’ve built.
It was obvious as I watched their leadership team interact. Nothing about it was performative. They genuinely have each other’s backs and, even when they don’t agree on every detail, they show up for one another like family.
It’s inspiring. Thank you, Colby and team, for being such an incredible group of humans.
.lampman