05/27/2014
May 23, 2014
How’s the Market?
By Richard Selzer
How to Maximize Curb Appeal and Sell Your House
With the weather improving and everything in bloom, this is an excellent time to put
your house on the market. The question is: how do you get people to do more than drive
by? How do you get them to call their REALTOR and schedule an appointment to tour the
property? The answer is curb appeal.
Curb appeal is aptly named; it refers to the way your house looks from the curb, and
it is often the difference between selling your house quickly and having it languish on the
market. Even when buyers take the time to schedule an appointment to see a house, they
sometimes drive up with their REALTOR and say, “Let’s not go inside.” It’s the REALTOR’S
job to overcome that sentiment, but it’s better if your house is so inviting that the buyers
can’t wait to get out of the car.
To improve your house’s curb appeal, here are a few ideas. If you have a front deck
or patio, put attractive outdoor furniture there. If you have a big enough front lawn, set up a
tidy game of croquet. If you have children, make sure their toys are stowed so they are not
distracting. They can be visible, but they shouldn’t be all over the place.
Plant fresh flowers in flower boxes, or at the very least, remove the dried up old
leftovers from January. Mow the lawn and w**d the garden (and make sure you pull up any
w**ds in sidewalk joints and driveway cracks). Coil garden hoses or put them in the garage,
and make sure front fences, gates, and the front of the house have a nice coat of paint.
If you have a teenager, offer to have your teenager mow your neighbors’ lawns, too.
If you have a neighbor whose car has been up on blocks for the past several months (or
years), there’s not much you can do.
Once you’ve got curb appeal mastered, don’t forget to prepare the inside of your
house, too. Remember to clean, declutter (remove about a third of your furniture), repair
broken or unsightly fixtures, and replace hot pink furnishings with neutral ones.
I was recently asked how much improving is too much? The basic rule of thumb is
that you want to make back your investment: improvements should pay for themselves. In
preparing your house for sale, you’ll usually be better served with a few repairs or a little
refurbishing rather than big renovations. For example, unless your kitchen is mustard and
avocado and your refrigerator has been around since the Bee Gees were popular, consider a
deep clean and maybe a new countertop. Cabinetry gets expensive in a hurry and a new coat
of paint or stain may bring cabinets back to life for a fraction of the cost.
I wouldn’t renovate a bathroom either, unless the shower has broken tiles or
permanently stained fiberglass. I would consider adding a bathroom to a four bedroom/one
bath house, especially if you can add the bathroom within the existing footprint (i.e., you
don’t have to change any exterior walls). You can likely recoup the cost of that additional
bathroom in the increased selling price. Like I’ve said before, the most important thing you can do to sell your house (once
you get buyers to cross the threshold because of your excellent curb appeal) is to clean and
declutter. If you’ve decluttered well, prospective buyers will be able to imagine their furniture
in your house more easily. You want buyers to easily imagine themselves cooking in the
kitchen, relaxing in the living room, or getting ready for work in the bathroom of this house
tomorrow.
Next time I’ll write about ???. If there’s something you would like me to write about
or if you have questions about real estate or property management, feel free to contact me at
[email protected] or visit our website at www.realtyworldselzer.com. If I use your
suggestion in a column, I’ll send you’re a $5.00 gift card to Schat’s Bakery. If you’d like to
read previous articles, visit my blog at www.richardselzer.com. Dick Selzer is a real estate broker
who has been in the business for more than 35 years.
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