07/22/2025
I kept thinking last night, what's the biggest issue I see when I consult with companies?
They aren't great at FOLLOWING UP
Most deals aren’t lost on the first “no.” They’re lost when you never reach back out.
Follow up after the meeting.
After the intro.
After the ghosting.
Even after the rejection.
It’s not just about persistence. It’s about professionalism.
📨 Someone gives you their card? Send a note.
🎁 Someone sends a gift? Say thank you.
🧠 Someone tells you “not right now”? Craft a thoughtful response — and stay in their orbit.
Following up doesn’t make you annoying, it makes you memorable.
What’s the best outcome you’ve ever had from a follow-up message?👇