The Morton Group

11/02/2025

If your house isn’t selling, it may be your price.

The #1 reason homes aren't bringing in offers today is because they’re priced too high for the current market, and that’s turning off buyers.

But here’s the good news: you probably don’t need a big price cut to get results.

Data shows the typical price reduction right now is only about 4%. And that small shift in your pricing strategy can make a real difference.

If you’re ready for something to change, you have to be willing to make a change.

Ask your agent how much they recommend based on what’s selling in your neighborhood right now.

10/31/2025

Your Price May Be the Reason Your House Isn’t Selling

Is your house sitting and not selling? It may be time to reconsider your asking price. Want some expert advice on what you should do? Talk to your agent.

10/29/2025

Planning to sell in 2026? Don’t wait for the new year to start getting ready.

There are more homes on the market right now, so buyers finally have options again. Your house will sell if it’s prepped right, so hear me on that. But it means you’ve got some prep work to do if you want your house to be the one that grabs their attention.

Now, you don’t have to do a full-on renovation, but you will want to tackle some strategic repairs. And that’s a lot easier (and less stressful) if you start that work now.

But the key is knowing which updates are worth it, and which ones aren’t. You want to be sure you’re spending your time and effort on projects that’ll actually pay off.

That’s why having the right agent really helps. Want some advice on what’s worth tackling in our market? DM me.

10/27/2025

Why are some homes selling and other sitting, especially as more houses have hit the market this year?

The difference isn’t luck. It’s strategy.

With more homes to choose from and pickier buyers, the ones that are priced right, prepped well, and marketed effectively from day one are getting offers. And those homes are selling.

If this is your year to move, there’s one thing you should know: the right local agent with an expert, proven strategy can help your house sell in any market.

When you’re ready to learn more, let’s talk. No commitment, just information you can use to call your shot.

10/26/2025

Planning To Sell in 2026? Start the Prep Now

If your plan is to sell in 2026, it's time to get serious. Taking some time to prep means you’ll hit the market confident, ready, and ahead of other sellers who waited until January to get started.

Want to know which projects are getting the biggest return on their investment in our market? Let’s connect so you can head into next spring with a solid game plan.

You’ve got big plans for 2026. But what you do this year could be the difference between a smooth sale and a stressful one. 

10/24/2025

Think investors are driving up home prices? The data tells a different story.

Last year, just 2.8% of homes were bought by large investors. That means the vast majority were purchased by regular buyers, not big corporate giants.

So, what’s really pushed prices higher? A long-term housing shortage.

Simply put, there haven’t been enough homes available for everyone who wants to buy one.

But here’s the thing: more listings are hitting the market now, and that’s starting to take some pressure off prices in a lot of markets.

Curious what that means for our area? DM me.

10/22/2025

Staged Homes Sell 73% Faster

Staged homes sell 73% faster. That’s not a coincidence. If you want to sell quickly, let’s chat about whether staging makes sense for you.

10/20/2025

1 in 5 Sellers Are Cutting Prices Right Now

1 in 5 sellers are cutting prices right now. That means you’ve got room to maybe score a better deal. Want to know which negotiation strategies are working for buyers in our area? Let’s chat.

10/19/2025

The $280 Shift in Affordability Every Homebuyer Should Know

Affordability is improving in many markets. And that resets the math on your move.

If you’ve been sitting on the sidelines, this is your cue to start looking again. Let’s run the local numbers together so you can get a rough estimate of how much more buying power you may have than you did just a few months ago.

If you paused your plans to move because of high rates or prices, it may finally be time to take a second look at your numbers. 

10/17/2025

Have you heard how much this year’s shift in mortgage rates could save you?

Monthly mortgage payments are now $280 lower than they were just a few months ago.

For some buyers, that’s the kind of change that can take buying a home from “not yet” to “let’s go.”

It’s the best affordability we’ve seen in 2.5 years.

If you want an estimate of what a mortgage payment could look like at your price point in our market, comment “LET’S GO” and I’ll run the local numbers for you.

10/15/2025

2026 Housing Market Outlook

After a quieter couple of years, 2026 is expected to bring more movement – and more opportunity. With sales projected to rise, mortgage rates trending lower, and price growth slowing down, the stage is set for a healthier, more active market.

So, the big question: will you be one of the movers making 2026 your year?

Let’s connect if you want to get ready.

After a couple of years where the housing market felt stuck in neutral, 2026 may be the year things shift back into gear.