03/19/2026
Momentum is building along University Parks Dr!
Drybar is coming to the new Riverfront Lofts Retail, a Catalyst Urban Development mixed-use project in Downtown Waco. The nationally recognized blowout salon brand, is set to open in early Fall 2026.
This transaction is another example of Cromwell Commercial Group's collaborative approach, withClay Fuller - Commercial Real Estate Agent and Luke Holler representing the landlord, and Gregg Glime, SIOR, CCIM - Realtor and Stefan LeRow representing the tenant. By working across both sides of the deal, the Cromwell team was able to align vision, streamline ex*****on, to find the right business for the right space contributing to the sustained economic growth for Downtown Waco retail.
Bringing a strong national brand into a thoughtfully planned mixed-use environment enhances daily traffic, supports surrounding retailers, and contributes to the kind of walkable, experience-driven destinations that today’s communities are drawn to.
Projects like the Riverfront Lofts Retail, and tenants like Drybar don’t just fill space, they help shape how people gather, spend time, and engage with our city.
Share this exciting news, keep an eye out for their opening this Fall and help us welcome Drybar to Waco!