Alicia Dorman, Realtor

09/05/2026

The biggest difference I see between a securities brokerage firm and a residential real estate brokerage is this:

In securities, the operations team is completely separate from the sales team. Operations does the work while Sales gets the praise—and the financial reward. They work simultaneously but separately, yet only one side truly benefits from the system: SALES. 📈💰

Residential real estate is different. 🏡

The Realtor develops the acquisition strategy, guides her client through every facet of the transaction, negotiates the contract, and manages the deal through closing. 📝🤝🏾

The Realtor earns the commission. 💵

The consumer acquires the asset. 🔑

And the operations side—my favorite side—is finally rewarded. ⚙️🌹

09/05/2026

When I worked at Lincoln Financial in Center City, I lived near 29th and Taney and took the 48 bus to work every day.

The route carried me down through Brewerytown and Fairmount before reaching Center City, where I got off near 21st and Market.

One day on the ride home, I noticed an elderly woman in a Securitas uniform fast asleep on the bus.

She looked exhausted.

I remember looking at her and thinking, How did this happen?

How does someone reach that age and still have to work a security job just to survive in this economy?

I didn’t judge her. If anything, I saw a warning about how unforgiving life could be when there isn’t enough money waiting for you at the end of your working years.

And sitting on that 48 bus, I silently made myself a promise:

I would never become her.

Not because there was anything wrong with her, but because I never want to reach retirement age without the financial freedom to rest.

I never spoke to her. She never knew me.

But I never forgot her. 🌹

09/04/2026

Say it louder for the people in the back! 📢😂

I know that everybody wants to believe that landlords are just greedy people that solely focus on profits, but we do not set the rent prices, the market does.

09/02/2026

“Focus on the books and not the boys.”

08/07/2026

Before the listing appointment.
Before the buyer’s consultation.
There’s always time to take care of your health. 🏃🏾‍♀️🏡

Discipline shows up everywhere.

06/16/2026

I'm a Millennial. I'm under forty, and I was raised one ear from slavery.

Every Juneteenth, I hear people ask why we're still talking about slavery, the Great Migration, redlining, and the long road to homeownership.

For me, the answer is personal.

My great-grandmother shared stories passed down from a family that included a man born into slavery. My grandfathers served in World War II and the Korean War. Their lives, sacrifices, and pursuit of opportunity shaped the generations that followed.

As a Realtor, investor, and Marine Corps veteran, I often think about how those experiences connect to housing, homeownership, and generational wealth today.

In honor of Juneteenth, I wrote an article about my family's journey and how history continues to influence the way I view housing and opportunity.

I'd be honored if you gave it a read.

I'm a Millennial. I'm under forty, and I was raised one ear from slavery. In this article, I reflect on family stories passed down through generations—from slavery and the Great Migration to military service, redlining, and homeownership. As a Realtor, investor, and Marine Corps veteran, I've come...

05/02/2026

Uncle Sam’s problem child… still got it 😏