Celine Mui Simon - TRI Commercial

Celine Mui Simon - TRI Commercial East Bay Retail Space Matchmaker & NNN investment sales broker. Real estate investing involves risks. Do your own due diligence.

DISCLAIMER: Content is for educational/informational purposes only & doesn't constitute financial, investment or legal advice. Building on over a decade of experience as a commercial real estate litigation and transactional attorney, Celine Mui Simon obtained her real estate broker’s license to diversify her services as she continues to work tirelessly to serve her clients. Born in Hong Kong, Celine earned her JD from the University of San Francisco School of Law. Special assets, foreclosures, and bankruptcies were ubiquitous at the time of her 2009 graduation and admission to the State Bar of California, so she specialized in those areas involving commercial real estate before eventually transitioning into general real estate litigation and transactions. Since then, Celine has become well-versed in commercial and residential purchases and sales and handles the leasing of industrial, retail, and office properties, as well as issues involving loans and homeowners associations. Celine knows how to avoid and mitigate damages and is passionate about connecting with people to solve problems — sensibilities derived in part from her upbringing. A diligent English translator for her Cantonese-speaking parents, Celine discovered the value of understanding complex matters to convey in simpler terms. Celine has lived all over the East Bay and currently resides in Walnut Creek, California, with her two daughters and pug. She enjoys running, ice skating, skiing, Latin ballroom dancing, cooking, reading, and traveling. She avidly supports women, especially women of color; Celine was voted to serve as the 2021 President of the Women’s Section of the Contra Costa County Bar Association, as well as the 2021 Vice President of Diversity, Equity, and Inclusion of CREW East Bay. She is also a Girl Scout troop leader.

Most commercial real estate investors know their property's cap rate.But here's the question:👉 Is your cap rate actually...
06/18/2026

Most commercial real estate investors know their property's cap rate.

But here's the question:

👉 Is your cap rate actually telling you what YOUR money is earning?

Not exactly.

Cap rate is a useful way to compare properties, but it assumes you paid 100% cash for the asset. In the real world, most investors use financing—and that's where many investors miss the bigger picture.

That's why savvy investors pay attention to Cash-on-Cash (CoC) Return.

CoC measures the actual cash income generated by the actual cash you invested. In other words, it answers the question every investor really cares about:

💰 "What return am I earning on my down payment?"

In this carousel, I'll break down:
✅ Why cap rate can be misleading
✅ How leverage changes your returns
✅ The simple Cash-on-Cash formula
✅ A side-by-side example showing how the same property can produce dramatically different returns

If you're evaluating investment opportunities based solely on cap rate, you may be overlooking one of the most important metrics in real estate investing.

Swipe through to see why Cash-on-Cash Return may be cap rate's smarter brother.

👇 Do you analyze investments using Cap Rate, Cash-on-Cash Return, or both?

I had the pleasure of presenting on how to use AI as a strategic advantage in commercial real estate to a SOLD OUT crowd...
06/10/2026

I had the pleasure of presenting on how to use AI as a strategic advantage in commercial real estate to a SOLD OUT crowd—and the energy in the room was incredible!

One of my favorite things about speaking on AI is sharing practical tools that commercial real estate professionals can start using immediately to work smarter, move faster, and create a competitive edge.

The biggest misconception about AI is that it's about replacing people. In reality, AI is here to free up your time so you can focus on what matters most: building deeper relationships with clients, uncovering opportunities, and delivering better service. That's where the real business gets done.

I'm curious: What's one area of your business where you wish you had more time?

If you're looking for a speaker on practical applications of AI, commercial real estate trends, retail leasing, investment strategies, or market insights, I'd love to speak at your next event. Feel free to reach out!

06/03/2026

Is retail dead? Not even close.
Take a look around Walnut Creek and Pleasant Hill, CA and you'll see retail being reinvented in real time.
In my latest video, I explore what's replacing some of the area's empty storefronts and why these transformations matter.
Retail has proven to be one of the most resilient commercial real estate investments because it adapts. As demographics shift and consumer demands evolve, successful retailers and property owners evolve with them.
Watch the video to see how retail is changing—and thriving—in our local East Bay, CA market.

Not all retail markets are created equal—especially in the San Francisco Bay Area.Absorption tells you where tenants are...
05/19/2026

Not all retail markets are created equal—especially in the San Francisco Bay Area.

Absorption tells you where tenants are actually moving.

Supply tells you how much competition exists.

Right now?

Some submarkets are expanding… others are still recovering.

👉 Knowing the difference is where the advantage is.

DM “MARKET” for local SF Bay Area retail insights.

Stop guessing. Start calculating. 📊🏠​If you’re looking at income-producing real estate, the CAP Rate is the one metric y...
04/24/2026

Stop guessing. Start calculating. 📊🏠
​If you’re looking at income-producing real estate, the CAP Rate is the one metric you cannot afford to ignore.
​Think of it as the "speedometer" for your investment. It tells you exactly how hard your cash is working for you—before debt gets in the way. 🏎️💨
​In this carousel, we’re breaking down:
✅ What a Capitalization Rate actually is.
✅ The simple formula to calculate it (NOI / Price).
✅ Why a "low" cap rate isn't always a bad thing.
✅ The "Seesaw Effect" between rates and property values.
​Understanding this relationship is the secret to timing the market and spotting "value-add" opportunities before the competition does.
​Pro Tip: Always remember that Cap Rate assumes an all-cash purchase. It’s the purest way to compare two different properties side-by-side!
​QUICK QUESTION: What is the average Cap Rate in your local market right now? Are you seeing them expand or compress? Let’s talk numbers in the comments! 👇
​
PropertyInvestment FinancialLiteracy REI CashFlow Investing101

© Celine Mui Simon. All rights reserved. DRE 02130471

📢 Exciting News! My latest article, "Navigating Market Downturns: When Legal Expertise is Essential in Real Estate Trans...
09/30/2024

📢 Exciting News! My latest article, "Navigating Market Downturns: When Legal Expertise is Essential in Real Estate Transactions," has just been published in the Contra Costa Lawyer Magazine! 🏢⚖️

In this piece, I explore the crucial role that legal professionals play in guiding real estate transactions through turbulent market conditions. If you're in real estate or law, or just want to stay informed about the complexities of the current market, this is for you! 📄✨

Check it out and let me know your thoughts!

https://www.cccba.org/article/navigating-market-downturns-when-legal-expertise-is-essential-in-real-estate-transactions/

I started my legal career in 2009 when the subprime mortgage bubble busted. What I did then to land my very first job out of law school was cold called all USF Alumni specializing in real estate, banking and bankruptcy law. It seemed obvious then that there would be lots of legal work stemming from....

With construction of shopping centers slowed across the country, there is not enough spaces, especially for restaurants,...
05/24/2024

With construction of shopping centers slowed across the country, there is not enough spaces, especially for restaurants, to expand into. Creativity is the key.

Industry Professionals at Annual Conference Say It’s the Flip-Side of What’s Facing Office Owners

This is great news that the California's Building Standards Commission are easing building safety standards to encourage...
05/17/2024

This is great news that the California's Building Standards Commission are easing building safety standards to encourage the conversion of underutilized and older commercial buildings.

California’s Building Standards Commission has voted to ease barriers to the safe conversion of underused existing commercial buildings. The move has been described by AIA California as “an action that simultaneously addresses the climate emergency and California’s housing crisis.” The...

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1777 Oakland Boulevard Ste. 220
Walnut Creek, CA
94596

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