Crush It In Real Estate

Crush It In Real Estate Realtors get REAL Tips from Anthony Lamacchia to grow their businesses! Most tips will be by video and there are multiple a week.
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Like or Follow so you never miss out! This Crush It in Real Estate page was set up as a platform for Anthony Lamacchia and other trainers involved with training at Lamacchia Realty and Real Training Systems Inc. to publicly post videos with inside secrets of things they discuss at training. This will give the world an idea as to how the agents at Lamacchia Realty grow their business so substantially. We will be posting regularly with tons of content.

09/04/2026

One of the benefits of doing more business is becoming less dependent on every individual transaction.

That changes how you show up with clients.

Instead of needing them to buy the house, you can confidently advise them and let them make the decision that's best for them.

Clients notice that. When they don't feel pressure from their REALTOR, trust grows, and so does their desire to work with you.

09/03/2026

The beginning of a real estate turnaround can be one of the best opportunities for REALTORS who are ready to work.

Transactions per REALTOR can begin moving higher while the number of fully active competitors remains lower.

That is the window.

REALTORS, team leaders, and brokerage owners should be pushing now, not waiting until the recovery is obvious to everyone.

The opportunity is greatest when the market starts improving before the competition fully returns.

09/02/2026

Visit RosewoodRESchool.com to learn more!

09/01/2026

Some opportunities in real estate cannot be rushed.
In this clip from Anthony’s conversation with Kevin Cooney on The Cooney Show, Anthony explains why relationships and timing have played such an important role in growing his business.
For REALTORS, there is an important lesson here. Build relationships before you need something from them. Stay connected and give those relationships time to develop.
Watch the full conversation with Kevin Cooney and Anthony on YouTube. https://youtu.be/vL9w_fmtkjs?si=cZ6UxUKw9P0GytbJ

08/31/2026

Anthony’s database started with a few hundred contacts and a simple realization.

Marketing to people who already knew him produced a very different response than marketing to strangers.

So he kept building the list and stayed in front of those people every single month.

For REALTORS, your database can become one of the most valuable assets in your business, but only if you build it and consistently market to it.

08/30/2026

This clip is from Anthony’s conversation with Kevin Cooney on The Cooney Show.
One transaction can turn into years of future business if you stay connected.
That is one of the biggest lessons REALTORS should understand about building a sustainable business. Leads give you opportunities to get started, but the real value comes from continuing the relationship after the closing.
The current slowdown has delayed a lot of normal move-up and repeat business. When more homeowners decide it is finally time to move again, the REALTORS who consistently stayed in touch will already be there.
Watch the full conversation on YouTube:
https://youtu.be/vL9w_fmtkjs?si=cZ6UxUKw9P0GytbJ

08/29/2026

Anthony thought he was being interviewed by his son.

Turns out Grant had already interviewed the witnesses.

Dad says he did pretty well in school. Grant immediately calls him on it because Mom told him otherwise.

Then we find out he checked with Bobby too.

Grant came prepared with sources.

One last round of Grant’s Got Questions, and we think our little interviewer did a pretty good job keeping Dad on his toes.

08/28/2026

There is a big difference between talking about what REALTORS should do and actually showing them how to do it.

In this excerpt from an older episode of Real Talk With Anthony, Anthony shares why he is so focused on tactical training that gives agents specific steps to follow.

What email should you send? What script should you use? What technology should you use? What should you do next?

Training becomes much more valuable when REALTORS can leave knowing exactly how to put it into action.

Watch more at RealTalkwithAnthony.com

08/27/2026

Grant is back, and this time he’s asking the question no parent wants to answer.

Who’s your favorite child?

According to Grant, it used to be him. Then Ava went to college, Anthony started missing her, and apparently the rankings changed.

Anthony insists there are no rankings.

Grant would like to present his evidence.

Grant’s Got Questions, Episode 3.

08/26/2026

One dissatisfied client doesn't define your career.

As REALTORS, we work with people, emotions, negotiations, and high-stakes decisions. Occasionally, someone will walk away unhappy.

Strong brokers know the difference between isolated complaints and ongoing performance issues. Focus on delivering great service consistently, learning from feedback, and keeping the bigger picture in mind.

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