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Crush It In Real Estate Realtors get REAL Tips from Anthony Lamacchia to grow their businesses! Most tips will be by video and there are multiple a week.
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Like or Follow so you never miss out! This Crush It in Real Estate page was set up as a platform for Anthony Lamacchia and other trainers involved with training at Lamacchia Realty and Real Training Systems Inc. to publicly post videos with inside secrets of things they discuss at training. This will give the world an idea as to how the agents at Lamacchia Realty grow their business so substantially. We will be posting regularly with tons of content.

Last Chance! Join us tomorrow!!!
10/21/2026

Last Chance! Join us tomorrow!!!

10/21/2026

One of the biggest myths about becoming a successful REALTOR is that it's easy.

Anthony Lamacchia has watched countless people enter the real estate industry believing a few phone calls and some impressive marketing will quickly turn them into top producers.

But building a successful real estate business requires far more than that.

In this clip, Anthony discusses the extraordinary focus and work ethic of Shant Banosian, who has become one of the country's most successful mortgage professionals.

It's a powerful reminder that reaching the top requires discipline, consistency, and a commitment to doing the work that actually generates business.

This clip is an excerpt from Multi Dimensional Success, a HUB Wealth Strategies podcast conversation featuring Yan Katz of HUB Wealth Strategies, Shant Banosian, President of Rate and eight-time #1 Loan Officer in the U.S., and Anthony Lamacchia.

Watch the full conversation.

10/20/2026

Are we heading toward another 2008 housing market crash? Anthony Lamacchia explains why the numbers tell a different story.

In this excerpt from his conversation with Shannon McGahn, Chief Advocacy Officer for the National Association of REALTORS (NAR), Anthony compares housing inventory during COVID, the 2008 housing crisis, and today.

At the peak of COVID, Massachusetts had just 6,000 homes for sale. Buyers were competing fiercely, multiple offers were everywhere, and sellers had tremendous leverage.

Today, there are approximately 16,000 homes for sale. Buyers have more choices and negotiating power, while sellers are realizing they can't control the market the way they once did.

But here's the important comparison.

In 2008, Massachusetts had approximately 47,000 homes for sale at this same point in the year.

That's a significant difference from today's market.

While the market is shifting, Anthony explains why increased inventory doesn't automatically signal a housing crash.

For REALTORS, having this historical perspective is critical when educating clients and helping them make informed decisions.

Watch the full conversation on the National Association of REALTORS YouTube channel

10/19/2026

Are we putting sellers first at the expense of buyers?
Anthony has a strong message for Compass CEO Robert Reffkin about transparency in real estate.
Following Reffkin's recent comments about days on market and price history, Anthony explains why he believes removing this information from public view is a mistake.
These details are used by appraisers, considered by buyers, and play an important role in understanding a property's market history.
Anthony also questions the practice of marketing listings privately before exposing them to the full marketplace. If a REALTOR's responsibility is to achieve maximum exposure for a seller, why limit who can see the property?
The bottom line: Brokerage leaders serve both buyers and sellers, and neither side should be disadvantaged by limiting access to information.
Watch Anthony's full explanation and tell us what you think.
Should days on market and price history always be publicly available?

10/19/2026

This Thursday, Anthony is diving deeper into how REALTORS can get their listing prices right from the very beginning during our FREE Webinar! Register at CrushItTraining.com.

Pricing a home correctly from the start is one of the most important things a REALTOR can do for their seller. But even with the right strategy, sometimes a price adjustment becomes necessary.

And when that happens, where you land on the new price matters!

In this training clip, Anthony explains why understanding buyer search brackets is so important.

For example, reducing a listing from $899,000 to $855,000 may not generate much additional exposure. But adjusting it to $850,000 could put that home in front of an entirely new group of buyers.

It’s not just about lowering the price. It’s about making the adjustment count.

Want to learn more about pricing homes correctly from the beginning and navigating adjustments when necessary?

Join Anthony this Thursday for our FREE Webinar!

Sign up at CrushItTraining.com.

10/18/2026

Are you spending enough time actually growing your business?

As your business grows, so do the responsibilities that pull you away from generating sales.

Anthony Lamacchia shares a personal rule he follows whenever legal matters, contracts, or other necessary business responsibilities take time away from his day.

He asks himself one simple question: What can I do to make up for that time?

It’s not about avoiding important responsibilities. It’s about making sure those responsibilities don’t take your focus away from growth.

Because in business, you’re either growing or you’re dying. There’s no in between.

This clip is an excerpt from the HUB Wealth Strategies podcast, Multi Dimensional Success, featuring Yan Katz of HUB Wealth Strategies, Shant Banosian, President of Rate and eight-time #1 Loan Officer in the U.S., and Anthony Lamacchia.

Watch the full conversation on the HUB Wealth Strategies YouTube channel.

10/17/2026

Every business has a beginning. For Anthony Lamacchia, that beginning came during the foreclosure crisis.

In this excerpt from his conversation with Shannon McGahn, Chief Advocacy Officer for the National Association of REALTORS (NAR), Anthony looks back at the experiences that led him to go out on his own in February 2009.

At the time, he was working with banks, handling foreclosure sales, representing buyers and sellers, and helping homeowners navigate short sales to avoid foreclosure.

Those experiences ultimately gave him the push to start his own company.

Hear more about Anthony's journey in the full podcast on the National Association of REALTORS YouTube channel.

10/17/2026

What made Anthony Lamacchia decide it was time to start his own real estate company?

In this excerpt from his conversation with Shannon McGahn, Chief Advocacy Officer for the National Association of REALTORS (NAR), Anthony shares how his experience during the foreclosure crisis helped shape one of the biggest decisions of his career.

From working with banks and helping homeowners avoid foreclosure to launching his own company in February 2009, Anthony explains what ultimately pushed him to take that next step.

Watch the full conversation on the National Association of REALTORS YouTube channel.

10/15/2026

Working hard does not automatically mean you are doing the work that grows your business.

In this clip from Anthony’s conversation with Josh Smith on the GSD Mode Podcast, he breaks down the daily activities REALTORS need to stay focused on.

Make the calls. Follow up with leads. Talk to clients. Create useful content. Show properties. Find motivated sellers.

Being busy is not the goal.

The goal is spending more of your day on activities that actually create business.

10/14/2026

The fastest way to attract more REALTORS is to stop trying to convince them and start teaching them.
The same principles that help you earn buyers and sellers also work when you’re building trust with agents. When you consistently educate, solve real problems, and make complicated topics simple, people naturally pay attention.
If you want to grow your influence, recruiting, or personal brand, become the person REALTORS learn from first.

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