Sarah Peterson Coldwell Banker Realty

09/02/2026

Most sellers don't overprice their home because they're greedy.

They do it because they don't want to leave money on the table.

That's completely understandable.

The challenge is that a higher list price doesn't automatically create a higher sale price.

Sometimes it simply creates more time on the market.

The longer a home sits, the more likely it is that price reductions, additional carrying costs, and missed opportunities start entering the conversation.

That's why pricing a home isn't about finding the highest number possible.
It's about finding the number that gives the home the best chance to attract serious buyers while interest is at its highest.

The goal was never more days on market.

The goal was always more money.

If you're planning to sell in the next 6-12 months and want to know where that sweet spot might be for your home, send me a message.

I'd be happy to put together a pricing strategy customized to your property and today's market.

09/02/2026

A hard blow to the Washington county deer population.

The Wisconsin Department of Natural Resources is tracking Epizootic Hemorrhagic Disease cases. FULL STORY⬇️

08/21/2026

My daughter Olivia is performing tonight at 7:00pm and tomorrow at 2:00pm if you’re looking for something fun to do!

08/13/2026

Buying a home is one of the biggest financial decisions most people will ever make.

That's why I don’t believe in rushing the process.

Sometimes the right answer is moving forward and starting the home search. Sometimes the right answer is waiting a few months, paying down debt, improving credit, saving more money, or simply taking more time to think through your options.

A good real estate agent shouldn't be focused on getting you to the finish line as quickly as possible.

They should be focused on helping you make the right decision for your goals, your finances, and your future.

I've had conversations with people who were ready to buy sooner than they thought. I've also had conversations with people who were better served by waiting.

Both outcomes are wins.

Because the goal was never just buying a house.
The goal was making a smart decision.

If you've been wondering whether now is the right time to buy, let's talk through it. No pressure. No obligation. Just an honest conversation about your options and what makes the most sense for you.

08/11/2026

One of the biggest surprises homeowners experience when selling is realizing buyers aren't evaluating a home the same way they are.

Sellers tend to focus on square footage, upgrades, and the features they love most.
Buyers are paying attention to something completely different.
They're imagining their life there.

They're wondering if the living room will work for family movie nights. They're noticing
whether the home feels bright and inviting. They're looking at the neighbor's house.

They're listening to the surrounding noise. They're mentally moving their furniture from one room to another and deciding whether the space feels right.

Most of these thoughts never get spoken out loud.

That's what makes them so important.

The homes that create the strongest emotional connection are often the homes that sell the fastest because buyers can easily picture themselves living there.

If you're thinking about selling, it's helpful to view your home through a buyer's eyes instead of your own.

The things that feel normal to you may stand out immediately to someone seeing the home for the very first time.

Thinking about selling in the next year?

Send me a message and I'd be happy to share some simple ways to make your home more appealing to today's buyers.

08/10/2026

A grand opening will be held for the new Progressive Skills Area at Heritage Trails County Park, 4668 Highway E, Town of Polk, from 11 a.m. to 3 p.m. Aug. 16.

Read story: https://www.gmtoday.com/daily_news/news/polk-progressive-skills-area-opening/article_6813eac7-2a2e-58aa-be00-644a2fe926f9.html

07/18/2026

Olivia has taught the chickens to jump for treats. 🐓🫐

07/17/2026

Housing affordability improved nationwide compared to a year ago as wages grew faster than home prices, even with the median sales price hitting a record $440,600 in June.