10/29/2026
The Lobster Roll “LUNCH” Preserves Decades of Roadside Dining Heritage in Amagansett and Southampton
Positioned along Montauk Highway, The Lobster Roll stands as one of the East End’s most recognizable culinary landmarks with dual outposts in Amagansett and Southampton. Operating since 1965, the original retro seafood shanty on the Napeague stretch, instantly identifiable by its classic blue “LUNCH” rooftop sign, has served as an essential pitstop for generations of beachgoers, seasonal road-trippers, and coastal locals.
The kitchen stays true to classic seaside clam shack traditions, turning out warm buttered and chilled mayonnaise-style lobster rolls, crispy fried clam strips, steamers, sea scallops, and hearty seafood chowders. Beyond its signature shellfish offerings, the expansive menu features classic burgers, fresh salads, homemade fruit pies, and ice cream treats, alongside full gluten-friendly menu selections across both East End locations.
To reward its dedicated patrons and make off-site hosting seamless, the restaurant operates an exclusive loyalty program offering member perks alongside comprehensive event services. Guests can coordinate custom catered spreads or select from curated party menus, bringing their signature coastal fare directly to private gatherings, beach parties, and community celebrations throughout the region.
Featuring comfortable indoor dining, retro booths, outdoor seating, and a relaxed, breezy setting, the landmark dining spot captures the authentic nostalgia of vintage South Fork coastal culture. By expanding its reach to Southampton while preserving its original mid-century roadside charm, “LUNCH” continues to bridge local heritage with the timeless tradition of the East End summer drive.
The Lobster Roll / “LUNCH”:
www.lobsterroll.com