Free Tips for California RE Agents

Free Tips for California RE Agents Welcome to Steven's Free Tips for California RE Agents. I've been assisting agents, buyers and sellers with professional mortgage services since 1989.

Past Underwriting Manager, Owner of Mortgage Processing Company and Area Manager for a major bank.

Welcome to Real Estate Marketing Sin  #8. Did you know that your prospect receives, on average, over 3,000 marketing imp...
04/23/2020

Welcome to Real Estate Marketing Sin #8. Did you know that your prospect receives, on average, over 3,000 marketing impressions a day? With all the "marketing clutter" bombarding your prospects' on a daily basis, it's becoming more and more difficult to capture people's attention, let alone get a response! So, how do you differentiate your business in a way that separates you from the competition and makes you STAND OUT? Here's exactly how you do it...

Welcome to Real Estate Marketing Sin #8. Did you know that your prospect receives, on average, over 3,000 marketing impressions a day? With all the "marketing clutter" bombarding your prospects' on a

Welcome to Real Estate Marketing Sin  #7. When it comes to effective Realtor marketing, there are 3 keys to success: 1. ...
04/16/2020

Welcome to Real Estate Marketing Sin #7. When it comes to effective Realtor marketing, there are 3 keys to success:
1. The right market - the people who are most likely to need, want and pay for your services
2. The right message - that hits the hot buttons of your target market and elicits response
3. The right media - that delivers your message to the highest concentration of your target message. If any one of these 3 critical components is missing from your marketing plan, your results will suffer. Here's how you can supercharge your results. In next week's tip, you'll learn the secret for setting yourself apart from your competition and dominating your local market. Stay tuned...

Welcome to Real Estate Marketing Sin #7. When it comes to effective Realtor marketing, there are 3 keys to success: 1. The right market - the people who are most likely to need, want and pay for your services 2. T

Welcome to Real Estate Marketing Sin  #6. Studies have shown that 81% of all sales happen on or after the fifth contact....
04/09/2020

Welcome to Real Estate Marketing Sin #6. Studies have shown that 81% of all sales happen on or after the fifth contact. If you're a Realtor and you're only following up on your leads a few times before giving up, just imagine how much business you're leaving on the table! Spending money on advertising but while not having a system in place that continuously and regularly follows
up on your prospects, clients and referral partners is like filling up your bathtub without first putting the stopper in the drain -- it's a complete waste. Here are 3 keys for creating an effective follow-up system. In next week's tip, you'll learn the secret for creating a brilliant marketing message that grabs the attention
of your target audience and magnetically attracts clients to you like moths to a porch light. Stay tuned...

Welcome to Real Estate Marketing Sin #6. Studies have shown that 81% of all sales happen on or after the fifth contact. If you're a Realtor and you're only following up on your leads a few times before gi

Welcome to Real Estate Marketing Sin  #5. "I know that 50% of my advertising is wasted. I just don't know which half!" -...
04/02/2020

Welcome to Real Estate Marketing Sin #5. "I know that 50% of my advertising is wasted. I just don't know which half!" - John Wanamaker. There's nothing worse than spending money on a
marketing campaign and not knowing whether it worked or not. It's even worse when you continue to spend money on a marketing campaign that you think is working, but really isn't. There's only one thing worse than moving in the wrong direction, and that's moving in the wrong direction enthusiastically! Here's the only way to invest in your marketing efforts with confidence and sustainability. In next week's tip, you'll learn the secret for improving your lead-to-sale conversion rates -- so you can maximize your ROI on every ad dollar you invest. Stay tuned...

Welcome to Real Estate Marketing Sin #5. "I know that 50% of my advertising is wasted... I just don't know which half!" - John Wanamaker There's nothing worse than spending money on a marketing

Welcome to Real Estate Marketing Sin  #4. Most Realtors believe -- either consciously or unconsciously -- that once you ...
03/11/2020

Welcome to Real Estate Marketing Sin #4. Most Realtors believe -- either consciously or unconsciously -- that once you "close the deal" and the client walks out the door, then the deed is done and you just move on to the next prospect. What they don't realize is that their next prospect might have just walked out the door! Most Realtors tend to be "hunters" instead of "harvesters".
Top producers, on the hand, understand the importance of both. They understand that a new customer typically costs 5 to 10 times more than a repeat customer. That's why they focus on getting 60% to 70% of their business from their existing client database through referrals and repeat business -- and you should too! Here's how they do it. In next week's tip, you'll learn the secret for mitigating the risk of losing money when advertising and how to boost the ROI on every ad dollar you invest. Stay tuned...

Welcome to Real Estate Marketing Sin #4. Most Realtors believe -- either consciously or unconsciously -- that once you "close the deal" and the client walks out the door, then the deed is done and you just

Welcome to Real Estate Marketing Sin  #3. Ever wondered how fast food franchises like McDonalds or Wendy's run like fine...
03/04/2020

Welcome to Real Estate Marketing Sin #3. Ever wondered how fast food franchises like McDonalds or Wendy's run like finely-oiled cash machines? Notice how they do the same things, the same way, every single time. Unfortunately, most Realtors never take the time to "systematize" their business, which results in
duplication, waste, chaos and ultimately, lost sales. Here are 4 types of "systems" to implement in your biz. In next week's tip, you'll learn the secret for maximizing your repeat and referral business. Stay tuned....

Welcome to Real Estate Marketing Sin #3. Ever wondered how fast food franchises like McDonalds or Wendy's run like finely-oiled cash machines? Notice how they do the same things, the same way, every single tim

Welcome to Real Estate Marketing Sin  #2. In today's video, you'll learn the importance of planning. Studies show that s...
02/26/2020

Welcome to Real Estate Marketing Sin #2. In today's video, you'll learn the importance of planning. Studies show that small businesses that create -- and consistently use --marketing plans experience an average of 30% higher sales than those who don't. Wouldn't you like to increase your sales by 30%? Here are 4 Simple Steps for Creating an Effective Marketing Plan. In next week's tip, you'll learn the secret for getting your business to run like a finely-oiled machine, giving you true autonomy, freedom and peace of mind. Stay tuned...

Welcome to Real Estate Marketing Sin #2. In today's video, you'll learn the importance of planning. Studies show that small businesses that create -- and consistently use --marketing plans experience an a

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