12/24/2025
We lost a listing the other day…because we were honest. Yep, you read that right. As Realtors, it's our job to be honest about what your home could sell for...but sometimes, that causes us to lose a listing.
In these cases, the homeowners went with agents who gave them a much higher list price than we suggested. An enticing, pie-in-the-sky kind of price. It sounded too good to be true and sure enough, it was.
Even though it meant we would probably lose the listing, we just couldn't agree to list a home for significantly more than what we think the market demands. It may be a bad business decision to not tack on an extra $30K, $40K, or more, just to get the listing, but we sleep a lot better at night knowing we were completely honest & realistic with the homeowner.
This is why we are honest, from the start, about what your home will likely sell for. We don't want your home to sit extra days on market or go through price reductions to get attention.
And we never want homeowners working with us because they're "locked into a seller's agreement." That’s where an agent holds the seller to a listing contract even when they are not happy with their performance.
We want folks to work with us because they TRUST us.
So, we give every market analysis our best, realistic assessment. We work to make sure what we’re suggesting reflects what's actually happening in the market right now.
The outdated adage of “you can always come down, but you can’t go up” is not always a good idea and can cost a seller money and valuable time on the market.
Call us old fashioned, but we’re in it for the long run. And we think in the long run, honesty & being straightforward with folks is the best policy.
Even if we lose listings.
- Travis & Steve