08/24/2026
332 days on the market. Then everything changed.
DM me Strategy if you want the same results!
These three oceanfront homes on Dune Ridge in Surf City had already spent a combined 332 days on the market with another brokerage.
The easy answer would have been to blame the market.
Or the price.
Or the product.
We saw something different.
The homes were good. The location was exceptional. But the story wasn’t reaching enough of the right people.
So when The McKinney Group | Luxury Real Estate and SERHANT. took over, we didn’t simply put the listings back on the MLS and wait.
We rebuilt the strategy.
We repositioned the homes.
Created new marketing.
Built social campaigns around the lifestyle.
Expanded the digital reach.
Targeted buyers differently.
And treated each property like a brand launch, not another listing.
The result?
740 Dune Ridge — sold in 11 days.
738 Dune Ridge — sold in 6 days.
736 Dune Ridge — sold in 35 days.
Three homes that had previously accumulated 332 combined days on market were all sold in 35 days or less after relaunch.
And the marketing didn’t stay local.
Across social media, the MLS, Zillow and our digital platforms, the campaign generated 150,000+ views with reach extending into 8 countries around the world.
That’s the part of real estate I’m obsessed with.
Not simply putting a property online.
Figuring out how to make people notice it, understand it, want it and ultimately act on it.
Because sometimes a home sitting on the market doesn’t immediately need another price reduction.
Sometimes it needs a different story.
A different presentation.
A different strategy.
If you’re thinking about selling a luxury home in Surf City, Topsail Island, Wilmington or along the North Carolina coast, or your property has been sitting longer than you expected, DM me “STRATEGY.”
I’ll show you what I would change.
