09/22/2026
🎙️ **What if the biggest opportunity in real estate isn’t recruiting more agents — but giving brokerages something far more valuable: customers?**
I recently joined another great podcast conversation to talk about **Intellitary**, the **Un-Brokerage**, and why I believe the traditional brokerage model is ready for a very different kind of growth engine.
For decades, brokerages have competed for the same agents — offering lower fees, higher splits, bigger caps and more technology — while the economics of operating the brokerage itself have continued to get squeezed.
**Intellitary changes that equation.**
We’re not building another brokerage to compete with existing firms.
We’re building the infrastructure designed to **generate, engage, screen, qualify, match and dispatch real buyers and sellers directly into participating brokerages and their agents.**
Instead of asking:
**“How do we recruit more agents?”**
The better question may be:
**“How do we create more transactions for the agents we already have?”**
That is the opportunity.
Intellitary is about helping brokerages become more valuable, more productive and potentially more profitable — without simply finding another way to charge their agents.
AI should not eliminate the brokerage.
**It should make a great brokerage dramatically more powerful.**
In this conversation, we get into the changing real estate model, customer acquisition, AI, brokerage economics and why I believe the next generation of winners in real estate will be the companies that learn how to **own demand — not supply.**
🎥 Watch the interview here:
https://www.youtube.com/watch?v=zbcgIY7rYCg
