03/15/2013
At the 2013 CENTURY 21 Global Conference in Las Vegas, Chief Marketing Officer Bev Thorne announced that the we will be the primary sponsor of the #21 car at the 2013 Indy 500. This race will take place on May 26th at the Indianapolis Motor Speedway – and air on ABC television in front of millions of avid fans! The #21 car, part of the Sarah Fisher Hartman Racing Team with driver Josef Newgarden, has a sleek design with CENTURY 21 black and gold graphics that will be highly visible on this famous oval track. This sponsorship is a key element in the 2013 marketing plan and is designed to increase CENTURY 21 brand preference and drive more leads to CENTURY 21 Agents. We started the year by highlighting CENTURY 21 Agents with an ad in the biggest television event of the year, the 2013 Super Bowl – and now we’ll join the Super Bowl of auto racing, the Indy 500.
