05/18/2026
9 Steps for SELLING YOUR HOME:
Today steps 1 through 3, tomorrow 4 and 5.
Step #1 LISTING YOUR HOME
Listing your home with TKC Platinum Properties is the first step on the path to a successful closing. We possess a wealth of knowledge about our local neighborhoods and are prepared to assist you from beginning to end. Our goal is to ensure you feel at ease throughout the whole selling process.
To begin, we’ll suggest specific improvements and modifications to enhance your home’s salability, create a customized marketing plan that best highlights your property’s features in the current market and present you with a Competitive Market Analysis (CMA), which helps determine the best listing price and probable sales price.
Step #2 YOUR CUSTOMIZED MARKETING PLAN
Marketing real estate has evolved over the last several years. At Utah Luxury Group, we go above and beyond when it comes to marketing your home, making sure to get your listing in front of the most appropriate potential buyers. We use traditional marketing methods as well as our own unique marketing plan, setting your home apart from the others in our market.
Step #3 PRICING YOUR HOME TO SELL
The great part about pricing a home is that across most of the United States, the real estate market is pretty clear — you can get great information about what comparable properties have sold for and what competitive properties are selling for. It’s not like purchasing a car, for example, where they have no idea of the prices others paid for their respective vehicles.
Sounds simple, right? Well, not exactly. Even in hot markets, lots of home sellers find themselves sitting on
the market for months, often because they made bad pricing decisions. Most of the time, it’s because they made some basic mistakes when pricing their home or one major misstep afterward.
The biggest mistake most sellers make is pricing their home based on what’s currently for sale, not the comparable sales that have sold. All comparative market analysis are based on an analysis of two types of properties: the ones that have actually sold and the ones currently for sale. You need to look at both when you’re pricing your home, but not for the same reasons.
We look at the sold comparables to get an idea of what the home’s value is, and we look at the unsold homes for sale to get an idea of the pricing you need to beat. We will prepare a Comparative Market Analysis by analyzing the prices of homes that have recently sold and that are similar to yours in size, features and location. Our knowledge of current trends in the market is the final determinant of your home’s listing price. Make sure to ask us about any issues or situations unique to your home that could help it sell.
Several factors go into establishing the selling price of your home including location, condition, amenities, price per sq ft, and a home warranty.