07/27/2026
A lot of UK investors ask me whether Florida vacation rentals actually make money. The honest answer is: it depends entirely on how you buy.
Here is what the current data shows for Orlando in 2026.
The median Airbnb occupancy rate is around 67%. Average annual revenue sits at roughly $38,000. Average nightly rate is $188. Those are market averages. The top performers, typically larger 6-bedroom-plus homes designed for families and groups, pull well over $121,000 per year.
But the numbers that don't show up in the headline stats matter just as much. STR permits vary by area and some HOA communities ban short-term rentals outright. September is the slowest month by a significant margin. Property management will cost you 20 to 30% of revenue. And with over 3,600 active listings in Orlando, the market rewards properties that are well-located and well-run, not just any property.
The opportunity is real. But so is the research required before you commit.
DM me the word INVEST and I'll send you a free Florida Vacation Rental ROI breakdown built specifically for UK and international buyers.
What's the first question you'd want answered before buying a Florida investment property?