Cathy Sawruk Williams

02/25/2026

02/23/2026

Below is the video for 2026 Trend Report

Resiliency is the new luxury benchmark. The luxury market has remained resilient despite economic uncertainty and geopolitical volatility. The absolute dollar value invested globally in real estate has risen consistently each year since 2020. As of 2025, that figure has grown approximately 29.4%. Nearly 80% of Coldwell Banker Global Luxury® Property Specialists characterize their markets as “resilient.”

**Learn more on the Coldwell Banker Blue Matter Blog:http://blog.coldwellbanker.comFacebook: http://facebook.com/coldwellbankerLinkedIn: https://www.linkedin...

02/21/2026

Ask Cathy | The Insider Series ✨

If this appears in your feed, consider it privileged access 🔐

Welcome to Ask Cathy | The Insider Series where I share the strategies and preparation most homeowners never see, yet that directly influence results.

Today’s Insider Topic
Preparing Your Home Before It Ever Hits the Market 🏡

The strongest sales do not begin on listing day.
They begin weeks earlier with intentional positioning, refined presentation, and strategic planning.

In Winter Park and throughout Central Florida, thoughtful preparation can influence buyer psychology, negotiation leverage, and final value 📈

This series is designed for homeowners who expect more than surface-level advice.

Because in this market, there is always more happening behind the scenes ✨

If you have a question you would like considered for a future Insider edition, message me privately.

Catherine Williams
Real Estate
Coldwell Banker Realtor
407-489-3921

02/19/2026

Sunday plans? I have the perfect stop for you.

✨ Open House
📍 5252 Brighton Shore Drive
Apollo Beach, FL 33572
🗓 February 22
⏰ 12–3 PM

This light-filled coastal home offers inviting outdoor spaces, beautiful landscaping, and the kind of layout that truly feels like home.

Come experience it in person and see what makes this property so special.

Because in real estate… there’s always more.

02/19/2026

What if your home could optimize your energy, improve your sleep, and support your longevity… automatically?

Welcome to the future of ultra-luxury living.

In my newest blog, I break down the rise of wellness architecture and biohacking spaces in modern estates — from cryotherapy chambers to intelligent air systems and lighting designed around your biology.

Luxury is evolving. And it is getting smarter.

Explore Part 1 here:
🔗 https://catherinewilliams.sites.cbmoxi.com/2026/02/18/the-future-of-ultra-luxury-homes-wellness-architecture

More coming soon.

01/30/2026

01/30/2026

Recognized among the Top 4% internationally as a member of the 2025 International President’s Circle.
This distinction reflects a year defined by dedication, thoughtful guidance, and an unwavering commitment to exceptional client outcomes.

Every home, every transition, and every decision deserves a level of care that goes beyond the transaction. I’m deeply grateful to the clients who trusted me with some of life’s most meaningful moments and allowed me to deliver a truly white-glove experience from start to finish.

Thank you for the continued trust and relationships that make this level of service possible. Setting the standard—always.

01/29/2026

✨ Open House Weekend in Apollo Beach ✨
If you’ve been dreaming of easy coastal living, this is your sign.

Come tour 5252 Brighton Shore Dr and see the space, flow, and lifestyle this home offers—perfect for buyers looking for comfort, style, and a prime Apollo Beach location.

📅 Sat Feb 1 | 12–3 PM
📅 Sun Feb 2 | 12–2 PM

Buyers: This is a great opportunity to explore the area and compare value in today’s market.
Sellers: Curious what homes like yours are commanding right now? Let’s talk.

01/28/2026

✨ Winter Park continues to shine.
2955 Lolissa Lane has found its new owner.

Homes like this don’t just sell—they attract the right buyer when the details are done right.
Curious about your home’s value in this neighborhood? I’m happy to share.

01/27/2026

🏡 Just Sold in Altamonte Springs! 🎉
1291 McNeil Woods Place is officially SOLD.

Another successful closing in McNeil Woods—proof that the right strategy, pricing, and presentation still matter in today’s market.

Thinking about making a move this year?
📩 Let’s talk about what’s possible for your home.

There’s more happening behind the scenes… stay tuned.

01/26/2026

🏛️ Winter Park Real Estate: The Power of the 1031 Exchange ✨
"How can I sell my investment property without losing 20-30% to capital gains taxes?"

In this video, Cathy explains why a professional strategy is essential when transitioning out of a property you’ve held for years. If that property has been a rental or an investment, you have a powerful tool at your disposal: The 1031 Exchange.

The 1031 Advantage: "Keep Your Equity Working for You"
A 1031 Exchange allows you to sell an investment property and reinvest the proceeds into a "like-kind" property while deferring all capital gains taxes. In a high-appreciation market like Winter Park, this can mean keeping six figures of equity in your pocket to put toward your next move.

Why Timing & Professional Guidance Matter: The IRS is strict. To qualify, you must follow a precise timeline:

45 Days: To identify your new "like-kind" property.

180 Days: To close on the purchase.

Qualified Intermediary: You cannot touch the cash from the sale; it must be handled by a professional third party.

Is a 1031 Exchange Right for You?
Whether you want to trade a high-maintenance rental for a newer condo, or consolidate multiple properties into one luxury Winter Park estate, Cathy and the Real Estate On The Up team provide the professional oversight needed to ensure you don't miss a deadline—or a dollar.

#1031

01/21/2026

🛠️ Should You Renovate Before You Sell? The Winter Park Perspective ✨
"How much work is too much work when preparing a family home for the market?"

In this video, Cathy dives into the crucial role a professional agent plays in identifying the right improvements. When you’ve lived in a home for decades, it’s hard to see it through a buyer’s eyes. That’s where an expert eye makes all the difference.

Which home improvements have the highest ROI in Winter Park?
The answer isn't always a $100k kitchen remodel. Often, the best return on investment comes from strategic updates that allow a buyer to visualize their future in your space:

🎨 Neutralizing the Palette: Helping buyers see the "bones" and architectural charm of a Winter Park home rather than your personal history.

🔧 High-Impact Repairs: Addressing the specific items that modern inspections and appraisals flag first in our historic and established neighborhoods.

🌿 Curb Appeal: In our iconic tree-lined streets, first impressions aren't just important—they are everything.

Why a Professional Agent is Your Best Investment:
A "transactional" agent will just put a sign in the yard. A professional partner like Cathy manages the pre-listing phase to ensure you don’t leave money on the table. We curate the improvements that matter and skip the ones that don't.

📍 Maximize Your Value in Winter Park
Don't guess what today's buyers want—know for sure. If you’re wondering which updates will actually put more money in your pocket, let’s do a walkthrough of your property.