06/05/2026
Is The New East Cobb Mega Church Going To Help or Hurt Home Values?
If you frequent or live in the Johnson Ferry/Shallowford Road area, you can't miss the massive new East Cobb Church campus being built (affiliated with North Point Ministries). The church purchased the property in 2021 and is currently building its East Cobb campus on the site.
The project generated significant buzz, with many residents fuming about traffic impacts at an intersection that is already heavily congested. North Point representatives argued that most traffic would be concentrated around Sunday services and that traffic-management plans would help minimize impacts.
For my homeowners across the street in Chimney Springs, for example, the good news is that churches are generally considered stable land uses, unlike shopping centers, gas stations, or warehouses. When I look at home prices around North Point's other campuses, they remain very strong...however, the organization has historically developed in higher-income areas already, such as Alpharetta, Buckhead, and Woodstock.
I've written about this in other blogs, but if you attend one of these churches, proximity can absolutely be viewed as a positive. If you don't, traffic and another massive structure may annoy you.
The corner of Johnson Ferry Road and Shallowford Road is already one of the busiest intersections in East Cobb, regardless of the time of day. Add a mega church that hosts multiple services, youth programs, community events, and other activities throughout the week, and it's hard to argue that traffic won't increase.
For nearby residents, that can mean longer waits at traffic lights, more congestion when running errands, and occasionally getting caught in the middle of a traffic-directing operation just to make it through the intersection.
Will it destroy property values? Probably not. Home values have continued to increase over the years within a 1/2 mile radius of Northpoint's other campuses (I'm just using them as the example for this post).
if you're curious how I knew development could impact your homes value, reach out!
Happy Friday, Mike Wistrick
