10/16/2026
**Why do smart people sometimes make terrible real estate decisions?**
After more than 34 years in real estate and over 1,300 property sales, I've witnessed something fascinating: People who are perfectly rational in most aspects of their lives can become remarkably emotional when buying or selling a home.
A seller turns down an excellent offer because it's below their asking price. A buyer threatens to walk away from a $600,000 purchase over a $750 repair. A homeowner spends $40,000 renovating a kitchen before selling, convinced they'll get every penny back.
There's actually a science behind these decisions. It's called **behavioral economics**, and it explains why our emotions, expectations, and unconscious biases can sometimes override sound financial judgment.
In my latest LinkedIn article, I explore seven psychological principles that influence real estate transactions—and how understanding them can help buyers and sellers avoid costly mistakes.
**Because the market determines what a house is worth. But human behavior often determines whether a deal gets done.**
I'd love to hear your thoughts. Have you ever witnessed a real estate decision where emotion won out over logic?
Why do smart people sometimes make terrible real estate decisions? After more than 34 years in real estate and over 1,300 property sales, I've witnessed something fascinating: People who are perfectly rational in most aspects of their lives can become remarkably emotional when buying or selling a ho...