Rance Cooper

05/30/2026

What Most Veterans Don't Know About Their VA Home Loan Benefit

VA home loans can put homeownership within reach, and a trusted lender can help make sure you understand the details before you move forward. If you’re active duty, you’ve served, or know someone who has, connect with a trusted lender who can walk you through whether you’d qualify and what the VA benefit offers. You may be able to buy a home sooner than you thought.

Nearly half of Veterans (49%) feel homeownership is currently out of reach, according to a recent survey from NewDay USA.

05/28/2026

The Truth About Affordability Today

Yes, rates have been volatile, and global instability is keeping them from settling down anytime soon. There’s no sugar coating that. But the full picture of affordability is more nuanced than the headlines suggest.

Want to run the real numbers for your situation? Let's talk. Reach out and let's set up a quick, no-pressure conversation.

Let's be real with each other for a second about affordability.

05/26/2026

Price Cuts Get Bigger the Longer a House Sits Without Offers

Pricing your house high just to “see what happens” can cost you. Buyers today are quick to ignore overpriced homes. And the longer a house sits without any offers, the less it usually sells for. Want to know the right list price for your house to avoid this headache? Let’s chat.

05/23/2026

Newly Built Home Prices Hit a 5-Year Low

Builder incentives and lower new home prices are working to your advantage in a way they haven't in years. Want to see what's available in your area and what kind of deal a builder may be willing to make? Let's connect.

If you’ve always assumed a newly built home is just not in your budget, you should know the math just got a little friendlier.

05/21/2026

More Sellers Are Open to Negotiating Right Now

Wondering if buyers ever catch a break in this market? Look at this. 39% of sellers say they expect to make concessions this year. That’s up from 30% in 2025. So, you may have more room to negotiate than you think. Want to know what you can ask for as a buyer? Let’s chat.

05/19/2026

Are Home Prices Going To Fall?

Home prices have a long track record of going up over time. And that’s why buying a home is generally considered a safe long-term investment.

That certainly doesn’t mean you have to buy now. You should only move when it makes sense, and you plan to live there for a while.

But if you’re interested, let this reassure you. If you want to talk through what home prices are doing in our market, your goals, or your timelines, let’s have a quick conversation.

05/18/2026

Just SOLD!

05/14/2026

The Pricing Mistake That Could Cost You Your Sale

A lot of homeowners think they can list high now and negotiate later, but that’s a mistake that costs them. And it’s the reason only 4 out of every 10 sellers are getting their asking price or more.

If you want to be in that group, it starts with getting the price right from day one.

Let’s connect so we can make sure you are.

Most sellers come into the market with one number in mind. And it’s often the one that costs them the most.

05/12/2026

Why Staging Your House Could Pay Off This Spring

With more homes for sale right now, making a strong first impression matters. Staging can help your house sell faster and for more – and there's an option for almost every budget.

If you’re getting ready to list, let’s talk about what level of staging makes sense for your house and make a plan for attracting the right buyers.

Selling your house this season? You’ve probably heard you should stage it before it hits the market.