Carla Goddard

04/29/2026

Stop calling this a "transitional market." That’s industry fluff for "we don’t know what’s happening."

The truth is visceral: We are staring down a 10-million-unit deficit. It isn't a hurdle; it’s the new foundation.

I just released the Q1 2026 National Trends report. It’s unfiltered. No brochure-pusher jargon. Just the data you need to dominate.

Stop calling this a "transitional market." That’s industry fluff for "we don’t know what’s happening."

The truth is visceral: We are staring down a 10-million-unit deficit. It isn't a hurdle; it’s the new foundation.

I just released the Q1 2026 National Trends report. It’s unfiltered. No brochure-pusher jargon. Just the data you need to dominate.

The shift: "Durability Math" is replacing speculation.

The divide between Gen Z and Millennials isn't just about age: it’s a total split in how they value inventory. If you aren't speaking both languages, you're invisible.

The elite path? Mastery of the ecosystem.

In this report:
: The 10-million-unit moat.
: The psychology of the Gen Z buyer vs. Millennials.
: AI workflows that dismantle the daily chaos.

This isn't a newsletter. It’s an unfair advantage for team leads and brokers who refuse to play small.

Read the unfiltered truth: https://tryvicinity.com/blog/navigating-the-new-era-of-real-estate-q1-2026-national-trends

04/14/2026

My why

I was asked a different kind of question today.

Normally, I’m asked, "What is it that you do?"

But today, someone asked me, "Why do you do what you do?"

My "why" is simple: Everyone deserves more.

Agents deserve more. Buyers deserve more.

After years in new construction sales, I saw every side of the competition. I realized that if we could move from competition to collaboration, we could dramatically change the entire industry.

That’s why I built vicinity. To turn transparency and teamwork into the new standard.

What’s your "why"?

03/12/2026

The secret to real estate momentum? Niching down. From clearer messaging to stronger referrals, a focused niche can transform your pipeline. Here’s a practical 90-day start: define your ideal client, craft a minimal niche offer, and test fast.

What if focusing on a single client type could double your referrals? Here’s how I’m testing a new construction niche in 90 days.



https://activerain.com/blogsview/5925840/why-niching-down-could-be-the-biggest-move-your-real-estate-career

02/10/2026

Growth requires new soil.

I’m sharing today to let you all know that I have closed my chapter with Hoodle. I’m stepping away with gratitude for the journey and a clear, unwavering focus on the future.

My commitment to the industry and to the agents I serve has never been higher. The vision we’ve discussed and the purpose we’ve built are still very much in motion—just under a new horizon.

Thank you for your continued support as I prepare to launch what’s next!

11/19/2025

Exciting News! We're thrilled to announce the launch of Hoodle's Realtor New Build Hub — — your ultimate resource for mastering how to sell new construction homes!

Are you a real estate agent looking to boost your skills and confidently navigate the new build market? We’ve got you covered with expert strategies, tips, and training to help you succeed.

Visit us today: realtornewbuildhub.com

Learn how to stand out in the new construction space and grow your business!

10/15/2025

🤩 Things are HAPPENING behind the scences at Hoodle! 🤫

Seriously, I wish I could pull back the curtain and show you all the amazing innovation and growth happening right now. We're talking big leaps forward in our platform, incredible new training resources, and game-changing strategies for lead generation.

My excitement level is through the roof and I absolutely cannot wait to share the details with you soon.

Stay tuned—you won't want to miss this!

10/07/2025

DON'T LOSE YOUR COMMISSION ON NEW CONSTRUCTION!

🚧 Did you know many builders require your buyer to register you on the very first visit? One walk-in without you and your commission could be GONE.

Stop walking into new-build communities unprepared. New construction is a massive, high-profit segment, but it has a completely different set of rules, contracts, and potential pitfalls than resale homes.

Join Hoodle at our FREE webinar on Oct. 16th at 2pm, "From Dirt to Door," to master the entire new construction process. Learn the crucial timelines, negotiation secrets builders don't want you to know, and the #1 question to ask to protect your buyer's deposit.

➡️ Save the link: https://www.skool.com/live/Qxz7mbZTvhB

10/07/2025

Agent of the Week Spotlight: Elka Graham, JD, Hoodle Affiliate Realtor

Excellence in Action. This week, we are proud to celebrate Elka Graham, JD, a Hoodle Affiliate Realtor who brings a unique legal and educational background to real estate in Alabama and Tennessee. Elka's expertise offers an unparalleled level of social proof for the caliber of professionals in the Hoodle network.
Elka's credentials speak for themselves:

Legal Expertise: She is the CEO of Graham Mediation and Consulting, LLC, and previously served as a Judicial Magistrate for Williamson County, Tennessee. This experience means she understands contracts and complex settlements inside and out, ensuring her clients are expertly protected.

Master Educator: As a Lead Instructor at Kaplan Real Estate Education, Elka proves her mastery of real estate principles and commitment to best practices.

With over 14 years of experience, Elka specializes in highly nuanced markets, including divorce, probate, and estate settlements, as well as new construction and 55+/age-in-place accessible properties. Her personal connection to these challenging areas gives her clients the confidence needed to navigate life-changing decisions smoothly.

Help us congratulate Elka Graham on her incredible commitment to service!

Ready for a seamless transaction, backed by legal expertise? Connect with Elka today.

Elka Graham, JD, eXp Realty 📞 615-955-2400

10/07/2025

Hoodle would like to congratulate Dan Hostert, a Hoodle Affiliate Realtor, on his recent closing of two major land parcels in the Kansas City market: 183 acres and 21 acres!

The KC area development market is hot, and Dan is the expert you need to connect buyers and sellers of prime land.

His background isn't just in sales—it's in development. With 24+ years as a real estate investor and hands-on experience in projects like the 74-lot Regency Heights Phase 10 in Independence, he truly understands what it takes to turn raw land into a thriving project.
Ready to unlock the potential of your next project? Reach out to Dan today!

Dan Hostert, Rival Real Estate 📲 Call/Text: 503.679.6250

10/03/2025

Attention agents ready to break into new construction: fast-track your new‑home practice with proven buyer‑persona tactics, neighborhood‑dominance strategies, and builder‑partnership playbooks — no previous new‑construction experience required.

Learn how to identify and market to identity- and lifestyle-driven buyers, pick and own a single niche community, and position yourself as the go-to expert builders want to work with.

Walk away with ready-to-use scripts, co-marketing templates, and a 30 day action plan — start building a predictable pipeline and earn higher-value clients from day one.

Offered at no cost by Hoodle- Your New Construction Niche Partner!