B&A

B&A B&A is a Hanoi-based strategic branding agency specializing in Corporation, Real Estate & Hospitality

23/04/2026

"The Hơn Project" named Finalist at the 105th ADC Annual Awards.

We are thrilled to see our work - "The Hơn Project" recognized on the global finalist of the ADC 105th Annual Awards in the Typography/Lettering - Packaging category.

More than just a milestone, B&A is honored to add another Vietnamese footprint to the world’s oldest design stage. It’s a testament to our relentless pursuit of "Hơn" (More) – a humble contribution to the growing presence of our local creative soul on the global map.

Congratulations to all the incredible studios who made it to the finalists this year. We are honored to be part of such an inspiring creative community - The One Club for Creativity.

The final verdict arrives on May 13th. Until then, we keep our wings buzzing. 🐜🐝

A promise doesn't rush, yet still grows.ICBC gave us an exciting challenge. Instead of expecting children to visit a gal...
10/04/2026

A promise doesn't rush, yet still grows.

ICBC gave us an exciting challenge. Instead of expecting children to visit a gallery, we had to bring the art to them. Our work was to design a pop-up exhibition featuring 30 award-winning Singaporean illustrations that could travel directly to schools. ICBC wanted a space that was compact and modular but still vibrant.

Instead of struggling with 3D renders, we started the design process by playing pretend just like kids. Using 3D printing technology, we manually arranged the layout at a 1:20 scale and placed Pop Mart figures, visualize every single experience right at their eye level.

Since children never just stand and look, we brought each story to life by letting them peek through a roof into a family home, hiding shy characters inside windowed boxes, and placing two-sided artworks on spinning frames. The final piece is a simple push box that unfolds into an entire library on wheels, where colorful mood ribbons guide kids to find their perfect story.

When you soften the pace to see and do things from a different perspective, ideas will find their way if you leave your mind open.

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Creative Agency: B&A Studio

Creative Director: Hung Nguyen
Designer: Tuan Ha (Cheatdayhat), Minh Tue, Trang Trong Trang, Duy Dang
Character design & Motion: Duy Tama
Project Coordinator: Ngoc Minh

Special thanks to The BROS and ICBC - The Initiative of Children's Book Creative Content

A simple gesture to promise and play.We partnered with ICBC on the brand identity for "Lời hứa" festival — a special pro...
10/04/2026

A simple gesture to promise and play.

We partnered with ICBC on the brand identity for "Lời hứa" festival — a special program for schools that celebrates the magic of reading.

Our playful visual system brings the pinky swear to life with vibrant confetti that perfectly captures a true festival spirit. This colorful energy creates a joyful and inclusive space for everyone. At the very heart of this celebration is Nếp the rabbit. Nếp leads the identity by using long ears to form a pinky swear alongside a dragonfly companion to reflect Vietnamese childhood memories. Playful yet clear typography gently bridges the gap between children and adults. Together, this design turns a simple promise into a warm celebration of community.

Pinky swear you will come play, enjoy, and explore our story together!

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Creative Agency: B&A Studio

Creative Director: Hung Nguyen
Designer: Tuan Ha (Cheatdayhat), Minh Tue, Trang Trong Trang, Duy Dang
Character design & Motion: Duy Tama
Project Coordinator: Ngọc Minh

Special thanks to The BROS and ICBC - The Initiative of Children's Book Creative Content

08/04/2026

Why a home for launching a car?
And why not?

Sometimes, we just need to slow down, to be truly present with the things we create and the moments we cherish.
As summer skips and hops through time, please get nice and comfortable and sip your drink.

Join us as we explore the story of the House of Volvo.


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Project: “Drive with Ease. Live with Care.” The New XC90 launching event.
Location: Volvo Car Đông Saigon
Client: Volvo Car Vietnam
___
Strategic Creative Agency
B&A

Creative Director
Hung Nguyen

Head of Strategy
Lyn Vu

Marketing Operation/Campaign Operation
Heidi Tran

Design & Creative
Trang Trong Trang

Key visuals & Motion
Tama.inm

Copywriting
Tung Nguyen
Edie Nguyen

Project Coordinator
Tu Teng
Minh Duc
Ngoc Minh
____
Creative Event Agency
The BROS

Creative Director
Linh Nguyen

Project Manager
Tra Dinh

Creative Content
Chris Nguyen
Thi Hoang
Ngoc Huyen
Hoang Dieu Trinh

Logistic
Hieu Tay

Production
Hoang Nguyen

Artist
Vinh Khuat
D**g Phong
Luu Gia
Kim Dung
Jazz Cat Luong
_____
Media Production
Rio Collective

Director
Rio Le

Photographer
Luong Van Kha

Videographer
Jimmy Nguyen
Huy Thai

31/03/2026

Identity is the start. Experience is the movement.

This journey has been about making strategy more tangible, more immersive, and more intentional. It is still early, and we are learning every day. What matters most is the trust of our partners, who allow us to join them and turn ideas into real stories.

From the first spark to the quiet strength of love.
We create the buzz.
We foster the connection.
We earn the trust.
We provide the care.

By bridging art with strategy, we solve real-world problems with meaningful designs that inspire, connect, and endure. The story is just the beginning, yet every frame carries meaning.

Press play.
See the impact in motion.
And start the spark.

A Welcome House for Launching a Family CarAt B&A, we believe insights are not just points to observe, they are connectio...
27/03/2026

A Welcome House for Launching a Family Car

At B&A, we believe insights are not just points to observe, they are connections waiting to be drawn. For the launch of the new Volvo XC90, we began with insights into our audience, family‑oriented individuals searching for a car that moves with them, one that feels safe yet inspiring.

Together with The BROS and Volvo Car Vietnam we created the House of Volvo, a family-friendly space where Scandinavian luxury meets everyday Vietnamese life. Instead of a showroom, guests stepped into a cozy house party under the Saigon sunset. Familiar routines like reading the morning paper, enjoying street food, or listening to vinyl were reimagined and elevated into experiences that felt both comforting and fresh.

Every detail was intentional, every touchpoint designed to connect brand and customer. From Life in Motion to the Heritage Walk of Volvo’s legacy, each zone told a story of trust, care, and belonging.

For them to experience a life defined by moments that matter, connections that last, and journeys that inspire.

“Drive with Ease. Live with Care.” The New XC90 launch event. A new car with a new look and an opportunity to collaborat...
20/03/2026

“Drive with Ease. Live with Care.”
The New XC90 launch event.

A new car with a new look and an opportunity to collaborate with Volvo Car Vietnam.
As the new, most advanced and best-ever XC90, this reskin version focuses on a modern look, along with clever use of space, everyday versatility, and effortless usability. This car represents the vision of Volvo about a large family SUV and is one of our most awarded and popular car models ever.

Continuing the "Drive. Life." theme, B&A explores a new perspective with "Drive with Ease. Live with Care." Through this message, we highlight a shift in narrative: measure success not by what you own, but by who you protect. Their peace of mind and uncompromising comfort will always be the wealth that matters.

This message and product highlight are visualized through a Key Visual that unites pioneering technology and the journey of connection. The signature lines and the rounded Volvo emblem embrace the concept of Volvo. By threading together technological advancements with human emotions, these lines form a sphere — a unified circle symbolizing protection, wholeness, and a safe life.

And now, let’s explore the story behind the concept and meet The New XC90.

People ask us how we manage to stay so creative yet so logical at B&A. The truth? We didn't learn it in a boardroom. We’...
17/03/2026

People ask us how we manage to stay so creative yet so logical at B&A. The truth? We didn't learn it in a boardroom. We’ve been training for this since day one. 🍼✨

Meet the 2026 Roster: The 'Mini' versions of the minds currently reimagining your brand experience. Different ages, same obsessions.

13/03/2026

Before “Mật Mã” came to us, where did we go?
(Mật Mã behind the scenes)

Hundreds of ideas. Countless hours of brainstorming. Bringing Mật Mã to life was a journey of patience and passion. We collected every little spark of inspiration to create something… unique.

Mật Mã is meaningful to us because it wasn't just refined through small crafting experiments. It's the result of the hours we spent experimenting to get every touchpoint just right. Every touchpoint embraces an experience, and every experience tells a story.

And as always, we only do what we believe in.
Stay buzzing and watching how we made the Mật Mã gift set.

12/03/2026

CREATIVE CALL-OUT!
We are looking for creative bees and ants to join our hive, people who are grounded, ready to do good work, and brave enough to be awesome.

We are currently looking for:
01 Senior Planning Account Executive
02 Senior Graphic Designers

These seats are waiting for you. Pull up a chair, grab a good cup of coffee, and take your time building authentic brands for diverse sectors like investment, automotive, and many more.
Whether you are shaping a strategy or crafting a design, you will experience the quiet thrill of watching your ideas jump from the screen into the real world. We give you the daily freedom to play, experiment, and spark new ideas with the team. At the end of the day, it all comes down to the simple joy of a job well done.

If you think you have what it takes to be awesome and be a part of B&A, please apply via the link below.

09/03/2026

Scent leads the way! Our horse just brought home BEST OF BEHANCE!

Less than 24 hours after publishing, "Mật Mã gift set" has officially been featured. The bees and ants at B&A couldn't be more excited to add another flag to our collection.
A huge thank you for your love and support, and for joining us in decrypting the Mật Mã gift set!

Explore the full Mật Mã gift set in the comments.

Mật Mã.The honey of the flowers is the soul of the Earth.Mật Mã is a gift from B&A, carrying a quiet message to step int...
08/03/2026

Mật Mã.
The honey of the flowers is the soul of the Earth.

Mật Mã is a gift from B&A, carrying a quiet message to step into the year with a calm inner presence. We invite you to embrace "Ngựa Cảm Hoa"—the spirit of a horse that truly feels the flowers.

Picture a proud stallion crossing valleys, villages, and city streets. Its hooves are strong enough for a thousand-mile journey, yet its soul remains gentle enough to linger beside a quiet blossom. Beyond the ordinary, our Lì Xì offer a fresh expression of this timeless heritage. It is an experience designed not just for the New Year, but for the long journey ahead.

Are you ready to decrypt the honey of time?
Explore the full story in the comments.

P/s: Sending the thousand scents of a hundred flowers from every corner of the world to all women. May you always bloom with the grace of the seasons and the strength of the wind. Happy International Women’s Day 8.3!

Bees & Ants
Creative Director: Hung Nguyen
Project Manager: Lyn Vu, Ngoc Minh
Graphic Design: Duong Tran, Duy Tama, Kyoucha
Copywriting: Tung Nguyen, Lyn Vu
Motion Design: Duy Tama, Duong Tran
Type Design: Duong Tran
Photography: Fuongy
Video Production: Fuongy, Duc Bui, Heidi Tran
Marketing: Heidi Tran, Duc Bui, Eddie Nguyen
Production: In Linh Anh

Showcase: Duong Tran, Duy Tama, Heidi Tran, Duc Bui, Fuongy, Eddie Nguyen

©2026 B&A Studio

Address

9th Floor, Tasco Building, Pham Hung Street
Hanoi
10000

Telephone

+84909000156

Website

https://www.behance.net/gallery/245315235/Mt-Ma-Gift-Set

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