15/10/2026
Selling your home isn’t just about going live—it’s about how you launch.
According to Compass data, homes that began with a 𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐨𝐫 𝐂𝐨𝐦𝐢𝐧𝐠 𝐒𝐨𝐨𝐧 strategy sold for an average of 4.6% more than comparable Compass-sold homes that went directly to the MLS and public portals. Compass also reports these homes went under contract 34% faster once active and were 29% less likely to have a public price reduction.
Compass’ phased marketing approach can give sellers an opportunity to build early interest, gather pricing feedback and strategically position a property before its broad public debut—all while keeping the seller in control of how and when the home is marketed.
If you’re considering selling in 𝐍𝐞𝐰 𝐘𝐨𝐫𝐤 𝐨𝐫 𝐒𝐨𝐮𝐭𝐡 𝐅𝐥𝐨𝐫𝐢𝐝𝐚, let’s talk about whether a Private Exclusive or Coming Soon strategy makes sense for your home and your goals.
— Michelle Hellem
Compass | New York + South Florida
Results are based on Compass-sold homes nationwide during the study period and are not a guarantee of future results.