03/09/2026
Is your About Us page helping your business show up in AI search?
Most About pages are filled with the same generic language: “exceptional service,” “trusted experts,” “committed to excellence.”
The problem? None of that tells Google, ChatGPT, Gemini, or your potential customers what actually makes your business different.
A better About Us page should clearly explain:
• What your business does
• Who you serve
• Where you operate
• Your specific expertise
• The people behind the business
• Results, credentials, reviews, and other proof
Think story + expertise + evidence.
Because AI visibility isn’t just about getting mentioned by ChatGPT. It’s about helping the right people find your business, trust your expertise, and ultimately choose you.
Quick test: Remove your company name from your About page. Could you replace it with a competitor’s and barely notice?
If yes, it’s time for a rewrite.