16/06/2026
๐ก๐๐ช ๐๐ฃ๐ ๐๐๐ฅ๐๐๐ง ๐ ๐๐ฅ๐๐๐ง๐๐ก๐ ๐ฅ๐จ๐๐๐ฆ โ ๐ช๐๐๐ง ๐๐ฆ๐ง๐๐ง๐ ๐๐๐๐ก๐ง๐ฆ ๐ก๐๐๐ ๐ง๐ข ๐๐ก๐ข๐ช
Estate agents and property professionals should take note of the new Consumer Protection Act (CPA) Amended Regulations that came into effect on 15 April 2026.
If your agency uses:
โข Cold calling
โข WhatsApp marketing
โข SMS campaigns
โข Bulk emails
โข Prospecting databases
โฆto obtain listings or market properties, these regulations may apply to you.
๐ช๐ต๐ฎ๐ ๐ฑ๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ฟ๐๐น๐ฒ๐ ๐ฟ๐ฒ๐พ๐๐ถ๐ฟ๐ฒ?
The regulations introduce an official National Consumer Commission (NCC) โOpt-Out Registryโ, where consumers can block unsolicited direct marketing communications.
Estate agencies conducting direct marketing must now:
โ Register with the NCC as direct marketers
โ Pay the prescribed registration and annual renewal fees
โ Cleanse marketing databases monthly
โ Remove consumers who opted out of direct marketing
โ Clearly identify the agency in all marketing communications
Importantly, these regulations operate alongside POPIA and do not replace existing data protection obligations.
Non-compliance may lead to compliance notices, administrative penalties, and substantial fines.
As conveyancing attorneys working closely with estate agents and property professionals, EKA & Associates encourages agencies to review their marketing practices and ensure compliance with the latest legal requirements.