28/10/2022
How this small studio apartment made its owner R16000 during the winter and keeps a 90% occupancy rate year round.
Let’s start by mentioning a few key factors that were relevant to achieve such performance:
Location: Cape Town, South Africa
Area: Gardens
Amenities: Fast wifi + washing machine + heater + fully equipped kitchen + high quality description + parking
Strategy: Dynamic pricing + monthly rental specials + design + good reviews
Cape Town winter has a great impact on demand and occupancy rates for short term rentals as most travelers look for warmer destinations. But despite the drop in traffic from summer tourists there are other categories of travelers that are very often overlooked that still come every month to Cape Town. Business people, students, nurses and digital nomads are regularly traveling despite the season of the year. With this information we are able to edit our listings in order to appeal to a more specific audience and travelers category.
Key takeaways:
Edit your listing profile often, tweak your description, nightly rate pricing, discounts and pictures arrangement (make sure you have good pictures showing how warm and cozy the place is)
Make sure your listing has the most in demand features for winter season (electric blanket, heater, couch blankets, coffee machine and umbrella)
Don’t rely solely on Airbnb to drive traffic to your listing, start creating content and share it on social media platforms.
Activate your listing as a long term rental on Airbnb, most bookings in winter are for 1 or more months so work out a reasonable monthly price and go for it.
If handling all the operations is a stress for you, don’t hesitate to partner with an experienced host to help you stay on the top of the game and be profitable
You are welcome to comment below any additional tips for great short term rental performance as we’d love to hear back from other hosts.
Get in touch with us today to have your operations handled by our professional and experienced team. Click on the link below to fill in the form and we’ll get back to you asap. https://www.wecohostcapetown.com