20/09/2026
A NEW POINT OF VIEW
Our new visual identity began with a shared understanding: design should reveal something the closer you look.
Working with Austrian artist and designer Max Jurasch , we transformed our imagery into something bold, contemporary and distinctly our own. His devotion to craft—and fascination with the animal world—brought South Africa’s Big Five into the story with wit, beauty and a certain wild confidence.
Born in South Africa, raised in Austria and at home in Africa again for the past 20 years, I have always designed between two worlds. European rigour. African instinct. Ideas shaped by both.
This is more than a new look. It is our design ethos, made visible.
MY PLACE IN CAPE TOWN
For the curious who look closer.