13/06/2026
Many sellers see a price reduction as a loss. In reality, it can be the move that gets your property sold.
The market doesn't care what you hope your property is worthโit responds to value. If your home has been on the market for a while, there are usually clear signs that it's time to adjust your price.
๐ฌ๐ผ๐๐ฟ ๐ฝ๐ฟ๐ผ๐ฝ๐ฒ๐ฟ๐๐ ๐ต๐ฎ๐ ๐ฏ๐ฒ๐ฒ๐ป ๐น๐ถ๐๐๐ฒ๐ฑ ๐ณ๐ผ๐ฟ ๐บ๐ผ๐ฟ๐ฒ ๐๐ต๐ฎ๐ป ๐ต๐ฌ ๐ฑ๐ฎ๐๐
If you've had no serious offers after three months, your asking price may be above what buyers are willing to pay.
๐๐ผ๐๐ ๐ผ๐ณ ๐๐ถ๐ฒ๐๐ถ๐ป๐ด๐ ๐ฏ๐๐ ๐ป๐ผ ๐ผ๐ณ๐ณ๐ฒ๐ฟ๐
When buyers are coming through the door, but nobody is making an offer, they're telling you something. They like the property, but not at the current price.
๐ฆ๐ถ๐บ๐ถ๐น๐ฎ๐ฟ ๐ฝ๐ฟ๐ผ๐ฝ๐ฒ๐ฟ๐๐ถ๐ฒ๐ ๐ฎ๐ฟ๐ฒ ๐๐ฒ๐น๐น๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐น๐ฒ๐๐
If homes comparable to yours are selling for R100,000 less, buyers are likely choosing those properties instead.
๐ข๐ป๐ฒ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ ๐๐ถ๐ฝ: Avoid making small reductions every few weeks. It rarely creates momentum. A well-considered price adjustment based on current market data is usually far more effective.
If your property has been sitting on the market longer than expected, it may be time to review the latest sales in your area and reassess your pricing strategy. Give me a call - let's take a look at the numbers and work out the best way forward together.
E & OE
