LivRes

17/06/2026

In previous generations, financial success was often defined by the size of one’s home, multiple bedrooms, a garden and even a swimming pool if you’d done really well. But as the new generation of buyers, Gen Z, enters the market, the property equation is changing.

“Gen Z buyers are still highly aspirational, but their definition of luxury has evolved,” Mark Stevens, majority shareholder of the new mixed-use development Saxon Square, explains. “For many young professionals, luxury today is less about excess space and more about convenience, security and homes that fit into the way they actually live and work.”

Read the full article ⬇️

Looking into the Gen Z buyer, considering their wants and needs and the topic of convenience-led luxury.

05/06/2026

Ever heard of ‘rentvesting’? Well, it might be for you!

‘Renvtesting’ allows new homeowners to purchase a property in an area that they can afford while renting in the area that they want to live in. it’s a great way to get a foot on the property ladder and it’s growing in popularity!

For these kinds of buyers, Saxon Square represents the kind of convenient, amenity-rich urban living they aspire to, even if buying in Rosebank may not yet be financially realistic. Instead, they are purchasing investment properties in more affordable areas while continuing to rent in neighbourhoods that better suit their current careers and social lives - with the flexibility to eventually move into those properties later on as their needs evolve.

Read our latest article featuring this trend ⬇️

Mark Stevens, majority shareholder of the new mixed-use development Saxon Square says the new generation of Gen Z buyers are prioritising convenience and location over square meterage.

04/06/2026

Enquire now to secure your Saxon Square unit in Rosebank.

02/06/2026

Rosebank continues to establish itself as one of Johannesburg’s most connected and walkable urban nodes… and young buyers are taking notice.

With major corporates, the Gautrain station, restaurants, retail and lifestyle amenities all concentrated within the precinct, the suburb offers something increasingly valuable: proximity.

At Saxon Square, we believe this is the future of urban living. Our studio and one-bedroom apartments are designed for professionals who value convenience, security and accessibility over unnecessary excess.

Because for the next generation of buyers, luxury is less about square metres - and more about quality of life.

Enquire now to secure your Saxon Square unit in Rosebank.

30/05/2026

Today, luxury living is about convenience, connection and flexibility.

The property ladder is changing and Gen Z is leading the shift. For previous generations, success was often measured by the size of your home but today’s young buyers are asking different questions, like:
✅ Can I walk to work or commute with little to no traffic?
✅ Does my home support and enhance my lifestyle?
✅ Does this location save me time?
✅ Can I work, socialise and live in one place?
At Saxon Square, we have designed our development around these evolving priorities.

From co-working spaces and concierge services to rooftop social areas and wellness amenities, every detail reflects how modern professionals actually live.

Enquire now to secure your Saxon Square unit in Rosebank.

15/05/2026

In recent years, a combination of factors, including limited housing stock strained by Covid-era semigration and foreign buyers with stronger currencies, has pushed the premium of renting or buying a home in Cape Town to new heights.

It is against that backdrop that many young professionals are said to be opting out of Cape Town’s competitive property market in search of more money, and more value for it, in the City of Gold.

Read more ⬇️
https://iol.co.za/business/property/2026-03-31-young-professionals-leaving-cape-town-for-johannesburg-the-rise-of-reverse-semigration/

Many young professionals are said to be opting out of Cape Town’s competitive property market in search of more money, and more value for it, in the City of Gold.

13/05/2026

Short-term rentals can deliver stronger returns than traditional leases, but they’re far from passive. Managing bookings, guest turnover, cleaning and maintenance can quickly become a full-time job.

That’s why managed models are gaining traction, as an option where you don’t need to choose between higher returns and a hands-off approach.

At Saxon Square, WINK Aparthotels will handle the day-to-day running of units - from bookings to maintenance - giving investors an easier way to tap into the short-term rental market.

✅ Enquire now to secure your unit at Saxon Square.

11/05/2026

Rising costs and limited housing supply are pushing young professionals out of Cape Town, with many relocating to Johannesburg in search of greater affordability and career opportunities.

Developments like Saxon Square in Rosebank are capitalising on this "reverse semigration" trend, offering lifestyle-focused, mixed-use living at significantly lower price points. Strong early sales reflect growing demand for urban environments that combine convenience, community and access to economic opportunity.

Read more ⬇️
https://rodemedia.co.za/reverse-semigration-is-bringing-young-professionals-back-to-joburg/opinion/

Rising costs and limited housing supply are pushing young professionals out of Cape Town, with many relocating to Johannesburg in search of greater affordability and career opportunities. Developments like Saxon Square in Rosebank are capitalising on this “reverse semigration” trend, offering li...