12/02/2026
Overpricing a home is one of the biggest mistakes sellers make. When sellers compare their property to others without looking at real sold/registered prices, homes often go onto the market too high. This slows down the sale, causes the property to sit longer, and eventually forces price reductions, sometimes resulting in a lower final selling price than if it had been priced correctly from the start.
Many common beliefs about value are actually myths. A home’s worth is not determined by:
-What you originally paid for it
-How much you spent on renovations
-Your personal style or preferences
-What your neighbour is asking (asking price is not selling price)
- The insurance rebuild value
- Potential rezoning or future possibilities without approved rights
** Buyers today are well-informed** They research recent sales, market trends, and even past purchase prices. The market, not emotions or expectations. determines value.
The key drivers of value are location, size, condition, demand, and current market conditions.
At the end of the day, the buyer decides what the property is worth and the seller decides whether to accept that price. Pricing correctly from the start gives you the best chance of selling quickly and achieving the strongest result.
In today’s market, pricing isn’t just about what the seller wants or what the neighbour achieved a year ago. Correct pricing is about aligning with current buyer behaviour, affordability realities, and comparable sales evidence. When the price is right, the property competes well on the market.