21/05/2026
๐๐ต๐ฎ๐ป๐ด๐ฒ ๐ผ๐ณ ๐ป๐ฎ๐บ๐ฒ ๐ฟ๐ฒ๐ณ๐น๐ฒ๐ฐ๐๐ ๐ด๐ฟ๐ผ๐๐๐ต ๐ฎ๐ ๐๐๐ฅ๐ญ๐ง ๐ฃ๐ฟ๐ผ๐ฝ๐ฒ๐ฟ๐๐ ๐๐ฟ๐ผ๐๐ฝ
FIRZT Realty, a stalwart of the Johannesburg residential property sales market for more than 20 years, has changed its name to FIRZT Property Group, which more accurately reflects its recent expansion into different property sectors as well as a growing geographic footprint.
The change was announced at a glamorous black-white-and-gold themed event held earlier this month, where CEO Denese Zaslansky told attendees: โThe future starts now. We have entered a powerful new phase at FIRZT, and weโre really excited to be taking all our agents and clients along with us as we adapt and grow.โ
This growth includes the opening of new branches in Centurion and on the West Rand, enlarging the groupโs presence in Sandton, strengthening its commercial property and rental teams, and the establishment of a comprehensive property management service for landlords and investors.
And further expansion is on the cards, says Stephen Whitcombe, who joined the group as MD in 2024, โbut we are currently also working hard to embrace AI and integrate its capabilities into our business and management processes in a way that frees up our incredible sales and rental agents to do more of what we believe is most important โ which is spending quality time with clients.โ
Personalised service has been at the heart of the FIRZT group since its establishment in 2003, notes Zaslansky, โand by combining an informed, professional approach with a deep understanding of our customersโ needs, we have become a go-to real estate partner for people who trust us to help them buy or sell properties in line with their specific aspirations and life plans, and not to treat them like a number. Now AI gives our agents the opportunity to further strengthen these bonds with clients, while simultaneously providing them with an even higher level of serviceโ.
Click the link to read more https://www.firzt.co.za/news/change-of-name-reflects-growth-at-firzt-property-group/