27/05/2026
For the past few years, semigration has been one of the biggest property trends in South Africa. Many professionals and families moved from inland provinces to coastal areas, especially the Western Cape, in search of lifestyle, flexibility and remote-working opportunities.
However, the market now appears to be shifting again.
Growing evidence suggests that return-to-office mandates, affordability pressures and changing tenant priorities are contributing to a new phase of “reverse semigration” — where professionals who previously relocated to coastal areas are moving back towards inland economic hubs such as Gauteng.
This creates an important opportunity for rental agents, landlords and investors in inland markets.
According to PayProp, renewed demand in inland provinces is being supported by a widening affordability gap between the Western Cape and Gauteng. PayProp’s latest Rental Index indicates that average rentals in the Western Cape are now more than R2,400 per month higher than in Gauteng.
For many tenants, especially young professionals, that difference is significant.
While lifestyle remains important, affordability and access to employment are becoming major deciding factors again. Tenants are looking at practical questions:
Can I afford the monthly rental comfortably?
How close am I to work?
How much time and money will I spend commuting?
Do I have access to schools, shopping centres, gyms, restaurants and other daily conveniences?
This is where well-located inland rental properties become highly attractive.
Areas close to major business nodes, transport routes and lifestyle amenities are likely to benefit from this renewed demand. Many returning professionals may also choose to rent first before committing to purchasing a property, especially while interest rates and household budgets remain under pressure.
For landlords, this is a reminder that positioning matters. A property is not only competing on rental price, but also on convenience, accessibility and overall value for money.
For rental agencies, the opportunity is clear. Inland markets should not be marketed as a “second choice” to the coast. They should be positioned around value, employment access, lifestyle convenience and affordability.
The rental market is not standing still. Tenant behaviour is changing, and inland markets may be entering a stronger period of demand.
For Gauteng landlords, particularly those with well-located properties, this could be an excellent time to review rental pricing, improve marketing presentation and ensure their properties are ready for the next wave of tenant demand.
I would be interested to hear your thoughts:
Are you seeing more people moving back inland?
Do you think affordability is starting to outweigh lifestyle when it comes to rental decisions?
And for landlords, are you preparing your property for this possible shift in demand?
Share your thoughts in the comments — I think this is a conversation worth having.