01/06/2026
One of the lessons I’ve learnt over the years in real estate is that a market analysis is about much more than simply looking at what the last few properties sold for in a complex or street.
When I first started, I think I placed a lot more emphasis on historical sales than I do today. While those sales are still incredibly important, experience has taught me that they only tell part of the story.
I’ve come to realise that it’s equally important to understand what’s happening in the market right now.
How many similar properties are currently for sale?
How many new listings are entering the market every month?
Are buyers facing limited choice, or are they comparing numerous similar properties?
The reality is that a property doesn’t compete against the properties that sold six months ago. It competes against the properties that buyers can view today.
I’ve found that understanding current competition and supply trends can make a significant difference when determining a marketing price and developing a strategy for bringing a property to market.
Getting the price right from the beginning is about more than finding a number that can be justified by past sales. It’s about positioning a property correctly in today’s market conditions.
I’m always learning, and I’d be interested to hear how other agents approach this.
What factors do you believe are most important when conducting a market analysis and recommending a marketing price?
