Ian Barnes

Ian Barnes Three quarters of a billion dollars in local sales across 25 years, earned through professionalism, trust, integrity and a genuine commitment to every client.

🏡 One buyer can buy your home. Three buyers can change the result.You only need one buyer to sell a property.But when mo...
10/09/2026

🏡 One buyer can buy your home. Three buyers can change the result.

You only need one buyer to sell a property.

But when more than one buyer is genuinely interested, the conversation can change very quickly.

Competition can create stronger negotiation, cleaner decisions and a better opportunity for the seller.

The key word is genuine.

It comes from getting the fundamentals right: price, presentation, positioning, photography, condition and marketing.

The aim isn’t just to find a buyer.

It’s to put your property in the best possible position for more than one buyer to want it.

👉 Thinking about selling this spring? That’s where I come in.

⏱️ 8.5 SecondsThat might be all the time a buyer gives your property before deciding whether to shortlist it… or keep sc...
07/09/2026

⏱️ 8.5 Seconds

That might be all the time a buyer gives your property before deciding whether to shortlist it… or keep scrolling.

Today, the first inspection is usually digital.

REA. Domain. Social media. Phone, tablet, laptop. Doesn’t matter.

Before a buyer ever walks through your front door, they’ve often already formed an opinion.

Fair? Maybe not.
Real? Absolutely.

You don’t get a second chance at a first impression.

👉 If you’ve got another 8.5 seconds to spare and want to talk property, that’s where I come in.

⭐ More buyers. More sellers.Spring traditionally brings more buyers into the property market.That’s good news.But it can...
03/09/2026

⭐ More buyers. More sellers.

Spring traditionally brings more buyers into the property market.

That’s good news.

But it can also bring more sellers.

As more properties come to market, buyers have more choice. And when buyers have more choice, they compare more carefully.

Price. Presentation. Position. Condition. Competition.

So rather than simply asking:

“Is spring a good time to sell?”

Perhaps the better question is:

“If I came to market this spring, how would my property compete?”

Spring creates opportunity. It doesn’t suspend the rules of the market.

And with the market changing over recent months, an opinion of value from earlier in the year may not necessarily be an opinion of value today.

👉 That’s where I come in.

👃 THE SNIFF TESTYou’d think after eight children I’d have a PhD in Parenting.Apparently not.School snacks returned with ...
31/08/2026

👃 THE SNIFF TEST

You’d think after eight children I’d have a PhD in Parenting.

Apparently not.

School snacks returned with expired Best Before dates.

Cheeses!

Then I read how a UK supermarket chain removed dates from milk, telling customers to sniff and decide.

Saving millions of litres of perfectly fine milk from being poured down the drain.

Maybe I’m ahead of my time?

I could write a book about all I’ve learned and applied over the years to sniff out the best price for your property.

In fact, I have written one. Email for your free copy.

You give me a price.

I sniff.

Mmm … I reckon I can get you more …

Click or call and let me take a whiff.

❤️ I get it.

🏆 SPRING MINDSET WINSThere’s something about Spring.More warmth, more sunshine, brighter skies, and somehow people just ...
27/08/2026

🏆 SPRING MINDSET WINS

There’s something about Spring.

More warmth, more sunshine, brighter skies, and somehow people just feel better.

There’s more energy. More optimism. Maybe even a little Spring magic. ✨

Buyers feel it too.

More buyers are out and about, coming out of hibernation and ready to make a move.

And therein lies the opportunity for sellers.

It’s time to come out of the Winter slumber.

If you’ve decided to sell this Spring, don’t wait for the market to wake you up.

Get your mindset tuned into the current market.

Get in front of the wave.

Because the sellers who adjust quickly to the Spring mindset are better positioned to capitalise on those buyers coming out of hibernation.

And positioning doesn't mean throwing a vase of flowers on the dining-room table, baking bread in the oven or spreading a trailer load of fresh mulch and expecting another $50,000. 😂

Those things might make the place look, smell and feel better.

But they’re not a strategy.

Strategy starts with an honest conversation about where your property sits in the current market, where you want to go, and how we position your property for maximum success this Spring.

👉 That’s where I come in.

And then let Spring provide a little of the magic. ✨

❤️ I get it.

☀️ Sometimes, It's the Simple ThingsFor around 45 years, I’ve been running hard.I left school at 17 and, in one way or a...
25/08/2026

☀️ Sometimes, It's the Simple Things
For around 45 years, I’ve been running hard.
I left school at 17 and, in one way or another, I’ve hardly stopped to come up for breath.
Targets. Awards. Results. Promotions. The next goal.
There’s nothing wrong with ambition. I’m certainly not finished yet.
But today I found myself lying outside in the sunshine, hat on, headphones in, doing absolutely nothing productive.
And it was simply lovely.
No award. No sale. No appointment. Nothing to prove.
Just twenty minutes in the sun.
These days, I’m increasingly interested in different measures of success.
Health. Peace. Character. Time. People who matter.
Maybe getting older teaches us something.
You can still run hard.
Sometimes, you just need to stop and smell the roses. ☀️🌹
❤️ I get it. See less

🥔 THE POTATO AISLEPicture the scene.It's Friday afternoon.Our completely fictional real estate agent has finished anothe...
20/08/2026

🥔 THE POTATO AISLE

Picture the scene.

It's Friday afternoon.

Our completely fictional real estate agent has finished another enormous week of connecting people with property, exceeding expectations, delivering outstanding results and going above and beyond.

Naturally. 😂

He swings his unnecessarily shiny European car into the supermarket car park, checks the hair in the rear-view mirror, leaves the dark sunglasses on and heads inside.

Just a few essentials for the weekend:

✅ Beef jerky
✅ Salt & vinegar chips
✅ Six-pack of b**r
✅ Packet of ciggies
✅ Frozen meat pie
✅ Pinot Noir
✅ Weet-Bix
✅ Ferrero Rocher
✅ After-dinner mints
✅ Mouthwash

A man of contrasts.

Refined, yet practical. 😂

And then...

Buyer approaching from the north.

It's the buyer of a property our fictional agent sold just last week.

Quick change of direction.

And then...

Seller approaching from the south.

It's the seller of the very same property.

Now we've got problems.

Dark glasses firmly in place.

Study the nutritional information on a packet of Wagon Wheels for an implausibly long time.

Pretend to be fascinated by the organic, vegan, gluten-free, non-GMO, ethically sourced, freeze-dried oat-milk coffee.

Buyer getting closer.

Seller getting closer.

And our highly trained property professional...

is hiding behind the sweet potatoes. 🥔😂

Why?

Because the last thing our fictional agent wants is for the buyer and seller to meet and compare notes.

Funny as the picture is, there's a serious principle underneath it.

Early in my career, I decided:

I never wanted to be that agent.

Wherever practical, I actually like buyers and sellers to meet at the final inspection.

Because if they compare notes, what I've told one should be consistent with what I've told the other.

Nothing to hide.

No different versions of the truth.

No need for the dark glasses.

And no need to hide behind the sweet potatoes. 🥔

For me, there's a simple test:

If the buyer and seller met tomorrow and compared notes, would I be completely comfortable standing there with them?

I want the answer to be yes.

I'm not perfect. I've made mistakes and no doubt I'll make others.

But the standard is simple:

Conduct yourself so you never need to control what happens when people compare notes.

That's one small example of what Only Clean Business means to me.

Because results matter.

But so does how they're achieved.

❤️ I get it.

Only Clean Business

PS: The character and supermarket scene above are deliberately exaggerated for comic effect. Any resemblance to an actual real estate agent, living, deceased or currently hiding behind the sweet potatoes, is entirely coincidental. 🥔😂

🧭 Only Clean BusinessLet's not sugar-coat it.The Australian public has a dreadful perception of the ethics of real estat...
17/08/2026

🧭 Only Clean Business

Let's not sugar-coat it.

The Australian public has a dreadful perception of the ethics of real estate agents.

The Governance Institute of Australia's Ethics Index has consistently placed real estate agents at or near the bottom of its rankings for perceived ethical behaviour.

In 2023, real estate agents were ranked the least ethical occupation in Australia.

In the latest 2025 Ethics Index, the profession recorded a net ethics score of -22.

My interpretation is pretty simple.

A significant part of the Australian public doesn't trust my profession.

Some, frankly, despise it.

❤️ I get it.

I'm not going to argue with public perception, defend an entire profession or judge how anybody else conducts their business.

I can only be responsible for mine.

And that's one of the reasons that, for more than 20 years, I've publicly used three words:

Only Clean Business.

It's not some new slogan dreamed up in 2026.

For me, it means:

✅ Ethical
✅ Transparent
✅ Respectful
✅ Honest
✅ Professional

Only Clean Business isn't a judgment about how anyone else conducts their business.

It's a declaration of how I choose to conduct mine.

It doesn't mean I'm perfect. I've made mistakes and no doubt I'll make others.

It's a standard I choose to hold myself accountable to.

And perhaps most importantly:

The result never gets to outrank the standard.

If getting a deal done requires me to deliberately step outside those boundaries, I'd rather lose the deal.

Because results matter.

But so does how they're achieved.

Ultimately, you get to make up your own mind about me.

That's exactly as it should be.

All I can do is tell you what I stand for, put my name to it, and then try every day to conduct myself in a way that deserves those words.

Only Clean Business.

Not a promise about anybody else.

A standard I set for myself.

❤️ I get it.

🎥 Authentically, IanOne of the nicest compliments I've ever received came at a home open.A buyer smiled and said,"You're...
13/08/2026

🎥 Authentically, Ian

One of the nicest compliments I've ever received came at a home open.

A buyer smiled and said,

"You're exactly the same as you are in your videos."

I've never forgotten that.

To me, that's one of the highest compliments I could receive.

It's why I still write my own advertising copy.

It's why I narrate my own property videos.

It's why I answer my own phone.

It's why I conduct my own home opens.

I believe the person you read about, watch online and eventually meet in person should be the same person every step of the way.

Because at the end of the day, real estate isn't just about property.

It's about trust.

And trust begins when people know exactly who they're dealing with.

❤️ I get it.

Address

21 Kearns Crescent
Applecross, WA
6153

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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