24/04/2026
Thinking of selling here's my tips on how to choose an agent
Here are my 5 practical tips for choosing a real estate agent, based on what actually impacts your sale price and experience:
1. Prioritise local experience
Choose an agent who regularly sells in your suburb or region. They’ll understand buyer demand, pricing trends, and how to position your property. Local knowledge often leads to more accurate pricing and stronger results.
2. Check their recent results (not just promises)
Don’t rely on marketing claims—look at recent sales, days on market, and sale prices for similar properties. A proven track record is one of the best indicators of performance.
3. Assess their marketing strategy
A good agent should clearly explain how they’ll attract buyers, including online listings, photography, and open homes. Strong marketing creates competition, which can push your price higher.
4. Compare fees—but focus on value
Commission matters, but the cheapest agent isn’t always the best. A stronger negotiator can often achieve a higher sale price that outweighs lower fees.
5. Communication and trust are critical
You’ll be working closely with your agent, so choose someone who is responsive, transparent, and easy to deal with. Clear communication helps avoid issues and keeps your campaign on track.
Quick takeaway
The best agent isn’t just the cheapest or the most visible—it’s the one with local expertise, proven results, a strong strategy, and good communication skills.
