08/27/2026
Let's face it, those of us in real estate have to promote ourselves somehow. But after more than seven years in real estate — and a lifetime in sales — I'd rather share what working with people has taught me about what they actually seem to want from their Realtor.
LISTEN FIRST
Give people the opportunity to explain what matters to them before assuming you know what they need.
DON'T PRESSURE PEOPLE
Buying or selling a home is a big decision. My job is to provide the information and advice — not rush someone into a decision because it's convenient for me.
HELP CLIENTS UNDERSTAND, NOT SIMPLY TRUST
I want my clients to understand the market, the property and the reasoning behind my advice well enough that they feel confident making their own decisions.
UNDERSTAND THAT BUYING A HOME ISN'T JUST A CHECKLIST
A property can have the right number of bedrooms, the right location and check every box on paper — and still not feel right. Sometimes you can't explain it. You just know.
RECOGNIZE THAT SELLING CAN BE EMOTIONAL TOO
Some people can't wait to move. Others are saying goodbye to a home they've cared for and built years of memories in. And for some, simply getting a home decluttered, repaired, staged and ready for market can feel overwhelming. A good agent should understand all of that.
DO THE HOMEWORK
Comparable sales are only the beginning. Location, condition, updates, lot, school catchments, desirable features and future resale can all affect what a property is really worth.
NEGOTIATE FIRMLY — BUT INTELLIGENTLY
Being a strong negotiator doesn't necessarily mean being the loudest person in the room. Good reasoning, preparation and knowing when to push can accomplish much more.
AND FINALLY, BE AVAILABLE
Return calls and messages. Keep people informed. When things get stressful, stay calm and keep the transaction moving.
These are the things I strive to focus on and offer my clients.
If that's what you're looking for, I'd welcome the opportunity to have a conversation.
Jim Verwoerd
Homelife Advantage Realty Ltd.
604-308-2063
https://jimverwoerd.ca/
HomeLife Advantage Realty Limited