06/17/2026
What many people do not see is the story behind the numbers.
This property had previously been listed with another agent and sat on the market for well over a year and a half through multiple price points, different strategies, and changing market conditions. Naturally, after that amount of time, every new buyer walking through the door started asking the same question: “What’s wrong with it?”
The truth was, absolutely nothing.
The home simply never received the positioning, presentation, and targeted marketing it deserved. Selling a property is not about moving a couch three inches to the left or putting fresh flowers on the counter. Buyers today are sophisticated. They know what they want, what they value, and more importantly, what makes them emotionally connect to a home. Understanding that psychology matters just as much as understanding the market itself.
When my clients reached out, I laid out a very clear plan from day one. What needed to be done, how we would do it, how long it would take, what buyers would respond to, and realistically where the property value would land. Most importantly, we focused on getting as many qualified eyes on the property as possible through extensive exposure and strategic marketing, not just relying on a shiny open house sign and hoping for the best.
The result speaks for itself:
• Sold in 8 days
• 63 showings
• 7 offers
• 52,000 ad impressions
• Sold for $220,000 over asking
Who you work with matters.
Thinking of buying or selling? Let me help you!
📲 416 858 1858
11 Farley Cres
MLS W13077882
