10/14/2026
We all have those things we know we should be doing but somehow keep putting off.
In real estate, it's often the simplest activities. Making the calls, following up with leads, reconnecting with past clients, asking for referrals, having that uncomfortable conversation we've been avoiding, or writing that weekly plan of action 🙂.
Instead, we find other things to keep ourselves busy.
But being busy and moving your business forward are two very different things.
Here's what I've noticed after years of coaching agents. Most of us already know what we need to do. The problem isn't a lack of knowledge or even a lack of time. It's that the activities that make the biggest difference often require us to get a little uncomfortable.
And discomfort is something we're very good at avoiding.
The funny thing is, once you finally make that call, have that conversation, or tackle that task, or write that blueprint, you usually wonder why you put it off for so long.
So here's a little challenge for today. Think about that one thing you've been avoiding, the one that's been sitting on your to do list for days or maybe even weeks.
Do that first.
Because the work you keep avoiding might just be the work that changes everything.
