07/15/2026
I got into real estate in Durham 14 years ago. The market today looks nothing like it did then. Here's what actually matters now that didn't before.
Buyers are more informed than they have ever been. They come in having already done the Realtor.ca search, the walk score, the school research. What they need from me now isn't information. It's judgment. Knowing which information actually matters and which is just noise.
The offer process is completely different. We went from standard conditions and 5 business days to waiving everything in 2021 and now conditions are normal again. Knowing how to read a negotiation in this market right now is everything.
Social media changed how trust gets built. Buyers and sellers find me before they ever call me. They watch videos, read content, and decide before the first conversation whether I'm the right fit. That is new. And it means showing up consistently online is now part of doing the job well.
What hasn't changed: relationships win. Referrals win. Doing right by your clients wins. That part is exactly the same as day one and it always will be.