08/18/2026
Send this to someone who cares more about “winning” than closing.
Seller wants $3.6M
Buyer offers $3.0M
Seller says their bottom line is $3.5M
Buyer walks.
24 hours later…
Buyer comes back $3.25M
Seller says $3.4M
Buyer walks again.
Both wanted the deal.
But both wanted to win the negotiation.
So the deal dies.
When everyone tries to win the negotiation…
everyone loses the deal.
Waiting doesn’t feel expensive…
until it is.