09/15/2026
In a new feature with Real Estate Magazine, Devron’s Pouyan Safapour reflects on a Toronto condo market where “end user” became almost a forgotten term and why putting the person who will actually live there back at the centre matters.
As Safapour puts it, “We’re not pivoting or changing because the wind is changing.” Devron has always been intentionally focused and passionate about building for End-Users, and he hopes that this cycle in the market results in a change in direction in the industry.
“1 Marlborough is as much a visual contrast to the city’s condo developments of recent memory as it is a departure from the philosophy behind them.”
Led by architect and designer, Gianpiero Pugliese ( AUDAX ), 1 Marlborough takes that thinking beyond the floorplan, challenging the glass-box formula in favour of an architecture that responds to the heritage and character already here.
