21/09/2026
It sounds dramatic. But, as is so often the case with the property market, the headline doesn’t tell the whole story 🏡
The latest figures showed average UK house prices falling by just 0.1% in July followed by 0.2% in August. That represents a softer summer market rather than a dramatic fall in property values.
And already, the picture is beginning to change.
September data from Rightmove shows the average asking price of a newly listed property has increased by 0.7% – the first monthly increase since May and slightly higher than we would usually expect at this time of year.
Buyer activity has also started to pick up following the summer holidays, suggesting the traditional autumn market is beginning to get underway.
🍂🏡 What does this mean if you're thinking of selling?
Perhaps the most important thing is not to make decisions based solely on a national headline.
Property markets are incredibly local, and conditions can vary significantly from one region – or even one village – to another.
Here in the North West, the latest Rightmove data shows that 71% of properties coming to market are successfully finding a buyer, compared with 61% nationally.
There are, however, more properties available for buyers to choose from, which means sellers need to be realistic about price and make sure their home stands out from the competition.
In fact, Rightmove reports that 74% of homes sold so far this year were priced correctly from the outset and did not require a subsequent price reduction.
‼️ A changing market, not a disappearing one
The market isn't racing ahead, and buyers are understandably more considered about affordability and what they're prepared to pay.
But people are still moving.
The latest figures point towards a market where realistic pricing, strong presentation and the right marketing strategy matter more than ever.
So if you see another dramatic headline about house prices, remember: the national average is only one part of the story.
What really matters is what buyers are doing in your local market – and what that means for your home.
📰 Information from Estate Agent Today
