09/09/2026
Bit of a milestone for us last week...
Joe Wood Property Team officially capped with Keller Williams and our market centre.
It’s something I’ve been trying to achieve since I started the business nearly five years ago.
For context, once we’ve contributed £18,000 to the market centre, we cap for the year. Up until that point, we keep 63% of the commission we earn.
Now we keep 98%.
On a £5,000 fee, that’s nearly another £2,000 staying in the business every time we complete a property.
Which is absolutely massive for us.
I started this at 23 with no experience as an estate agent, no experience running a business and, to be fair, not much clue what I was doing.
I’m 28 now.
We’ve got a full-time employee.
We’ve built a business I’m genuinely proud of.
And we finally hit the cap.
That’s pretty fu***ng awesome.
The funny thing is, I didn’t really celebrate it.
Jess actually had to tell me that we should.
My brain immediately went:
“Right... how do we do this in four months next year instead of nine?”
Probably something I need to work on.
But then I spoke to Tracy, one of our clients, and that conversation made the whole thing feel a bit more meaningful.
We’ve sold her home and she’s now looking for her next one, so she’s dealing with loads of different estate agents.
She told me it’s only through doing that that she’s realised how different the level of service we give actually is.
The communication.
The care.
The attention to detail.
She said she hasn’t experienced anything that matches it locally.
Honestly, that gave me goosebumps.
Because maybe THAT is what I should actually be celebrating.
Not the £18,000.
Not the percentages.
Not even the extra money.
It’s the fact that over the last five years we’ve built something where people genuinely feel looked after.
I absolutely love what I do.
I love marketing homes.
I love helping people move.
I love handing over keys to somewhere a family might spend the next 10, 20 or 30 years.
And I love hearing that the effort we put in actually makes a difference to people.
So I’m trying to stop for a minute and appreciate this one.
Five years in.
Still loads to improve.
Still plenty I want to achieve.
But bloody proud of what we’ve built.
And incredibly grateful to everyone who’s trusted us with their move along the way.