37GS Residences

37GS Residences Welcome to 37GS Residences. Serviced apartments for long & short stays, where Mayfair meets Soho. St.

37 Golden Square is the definition of Central London living, with the West End, Covent Garden and Berkeley Square moments away. Pancras, for Eurostar, and London’s three airports – Heathrow, Gatwick and City - are easily accessible for those who wish to explore Europe and beyond. There is an envious choice of accommodation at 37 Golden Square, with 22 one bedroom, two bedroom and three bedroom apartments available - each with its own individual arrangement of space. The sole penthouse is a remarkable addition to the portfolio, spanning three floors and including two private terraces. An intelligent arrangement of space and custom-designed partitions characterise the one bedroom apartments. A generous living-dining area, master bedroom with plush textiles and hand-selected fittings are as standard.

A London stay feels different when the space rises with you.The 3-bed Penthouse at 37GS unfolds across three levels, wit...
10/10/2026

A London stay feels different when the space rises with you.

The 3-bed Penthouse at 37GS unfolds across three levels, with private lift access, an outdoor terrace, solarium and panoramic views across the city. It’s a residence made for slower mornings, longer evenings and having room to experience London on your own terms.

For penthouse availability and bookings:

🌐 www.37gsresidences.com

☎️ +44 (0)20 8158 3244
📧 [email protected]

Sometimes luxury is simply having space to spread out.A separate living room gives longer London stays a different rhyth...
08/10/2026

Sometimes luxury is simply having space to spread out.

A separate living room gives longer London stays a different rhythm. Somewhere to unwind after a day out, take a call, enjoy a quiet evening, or just have a little room to yourself.

At 37GS, the extra space makes staying in the city feel less temporary and much more comfortable.

After a full day of wandering London, it helps to have somewhere that feels calm the moment you step inside.At 37GS, you...
05/10/2026

After a full day of wandering London, it helps to have somewhere that feels calm the moment you step inside.

At 37GS, you can come back from Soho, Mayfair or the West End, put your feet up, share a quiet evening together, and reset before tomorrow’s plans begin.

Your London adventure continues when you’re ready.

London has a way of making even an evening walk feel memorable.Tower Bridge after dark is one of those views that remind...
03/10/2026

London has a way of making even an evening walk feel memorable.

Tower Bridge after dark is one of those views that reminds you just how much character the city holds, from historic landmarks to the glow of the Thames at night. And when the day is done, Golden Square is waiting back in the heart of it all.

Having your own kitchen changes the way a London stay feels.Breakfast doesn’t have to start with a reservation, and afte...
01/10/2026

Having your own kitchen changes the way a London stay feels.

Breakfast doesn’t have to start with a reservation, and after a full day in the city, dinner can be as simple as staying in and taking your time. At 37GS, the kitchen gives you the freedom to shape the day around you, not the other way around.

A small detail that makes a longer stay feel much more like your own.

A longer stay feels very different when everyone has room to settle in.Breakfast around the table, a quiet place to work...
28/09/2026

A longer stay feels very different when everyone has room to settle in.

Breakfast around the table, a quiet place to work, space for the family to unwind, and bedrooms that still feel private at the end of the day. At 37GS, the residence becomes part of the London experience, not just somewhere to return to.

Planning an extended stay in the city?

🌐 www.37gsresidences.com

☎️ +44 (0)20 8158 3244
📧 [email protected]

Sometimes, the best part of a London trip is realising you don’t need to rush home.With spacious serviced residences, ro...
24/09/2026

Sometimes, the best part of a London trip is realising you don’t need to rush home.

With spacious serviced residences, room to settle in, and Soho, Mayfair and the West End close by, 37GS makes a longer stay feel easy, comfortable and a little more like living in London.

Thinking of extending your stay?

🌐 www.37gsresidences.com

☎️ +44 (0)20 8158 3244
📧 [email protected]

Golden Square gives you the best of both worlds.Spend the morning wandering Mayfair’s elegant streets, then head towards...
21/09/2026

Golden Square gives you the best of both worlds.

Spend the morning wandering Mayfair’s elegant streets, then head towards Soho when the city starts to come alive after dark. Shopping, dining, theatre, late-night plans, or simply a walk back home, it’s all within easy reach from 37GS.

Two very different sides of London, one beautifully central place to stay.

September in London has its own pace.The days are still bright enough for long walks through Soho and Mayfair, while coo...
17/09/2026

September in London has its own pace.

The days are still bright enough for long walks through Soho and Mayfair, while cooler evenings make dinner plans, theatre nights and slower strolls back to Golden Square feel even better.

It’s that in-between season where summer hasn’t quite left, but autumn is already starting to show.

As the evenings grow longer, the pace of the city begins to soften.Inside the residences, generous living spaces and cal...
29/06/2026

As the evenings grow longer, the pace of the city begins to soften.

Inside the residences, generous living spaces and calm interiors create the perfect setting for quiet dinners, slow conversations, and evenings spent comfortably at home in the heart of London.

Designed for privacy, comfort, and a more refined way to experience city living.

🌐 www.37gsresidences.com

☎️ +44 (0)20 8158 3244
📧 [email protected]

Address

37 Golden Square
London
W1F9LB

Telephone

+442081583244

Website

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