20/11/2025
The Escalation Sale
Years ago, I used to “perform” on stage…host webinars and sell something cheap…then, when someone was in “my” room, sell them something else, more expensive…
This is called the Escalation Sale…
I gave that up around 8 years ago because selling a “course” doesn’t work for people…a strategy only exists to sell you information on that particular strategy…there’s at least 15 different property strategies and a weekend course a £2,000 will take £30k to learn them all - for that money, you could have bought a house…
Can you see why I stopped..?
Education doesn’t serve the client (you), it serves the company selling the information.
I used to speak at property networking events but, that doesn’t work either because you’re paying £20 to be pitched something…
So, what’s the answer..?
I started doing just coaching, on a 121 basis…I have to discover where someone is first, then see if I can help…
It’s a different way of learning, not a course, no escalation, nothing more to buy…simply
1. Discovery
2. Help and support
It sounds simple right..? Well, it is…through my many years of being in property, I’ve done or learnt about all of the strategies, do my own deals and look after my 121 clients - I’ve formed my Property Family, 289 121 clients, all supported on Zoom ,on the phone, live “on the ground” support, even help on the tools…
If you don’t want any more education but, need support and guidance..this is the place to be…I can’t say support is 24/7 as that’s not allowed but, have someone on hand, to help, guide and challenge where you’re going…it really is the best way.
Please don’t through hours and hours of “education” because, in reality, it’s just information…
If you’d like someone to find your deals for you (and show you)…then, put property together for you, (and show you), then get you paid on those deals and protect you from getting into a duffer, then, let’s chat…
It starts with a call…there’s no pitch because there doesn’t need to be…yet. Even when you do find out the price, you won’t fall off your chair, of that I promise…
However, if you do need info and education - watch out in your inbox next week for my “Black Friday” deal…