Paul Childs & Co - Property Specialist

Paul Childs & Co - Property Specialist Helping home owners buy and sell property through bespoke partnerships & strategies covering Berkshire & South Oxfordshire

15/06/2026

The latest Rightmove House Price Index is out — and the headline is getting a lot of attention.

Nationally, the average asking price has fallen by 0.6% this month, the biggest June fall in 14 years.

But this is not a market without buyers.

It is a market where buyers have more choice, more time, and are being far more selective.

For sellers in Reading, that means one thing: pricing and presentation now matter more than ever.

The homes that stand out are still attracting interest. The homes that are overpriced, poorly presented, or launched without a proper strategy are the ones struggling to gain momentum.

Reading remains a strong local market, supported by employment, connectivity, schools, the university, the hospital, the Elizabeth Line and ongoing investment.

But sellers cannot rely on the market doing all the work.

The right strategy matters.

Price correctly from day one.
Present properly.
Create competition.
And make sure your agent understands the local micro-market, not just the national headlines.

If you are thinking of selling in Reading and want to understand what this means for your home, message me and I will give you a clear, honest view of where your property sits in today’s market.

Paul Childs & Co
A new style of estate agency.

The latest Rightmove House Price Index is out — and the headline is getting a lot of attention.Nationally, the average a...
15/06/2026

The latest Rightmove House Price Index is out — and the headline is getting a lot of attention.

Nationally, the average asking price has fallen by 0.6% this month, the biggest June fall in 14 years.

But this is not a market without buyers.

It is a market where buyers have more choice, more time, and are being far more selective.

For sellers in Reading, that means one thing: pricing and presentation now matter more than ever.

The homes that stand out are still attracting interest. The homes that are overpriced, poorly presented, or launched without a proper strategy are the ones struggling to gain momentum.

Reading remains a strong local market, supported by employment, connectivity, schools, the university, the hospital, the Elizabeth Line and ongoing investment.

But sellers cannot rely on the market doing all the work.

The right strategy matters.

✅ Price correctly from day one.
✅ Present properly.
✅ Create competition.
✅ And make sure your agent understands the local micro-market, not just the national headlines.

If you are thinking of selling in Reading and want to understand what this means for your home, message me and I will give you a clear, honest view of where your property sits in today’s market.

Paul Childs & Co
A new style of estate agency.

15/06/2026

NEW LAUNCH - Heron Way, Coley Park RG1

An extended and modernised three-bedroom semi-detached home, offering the space and flexibility that modern family life needs.

✅️ Large kichen/breakfast room
✅️ 30ft living room with bifold doors
✅️ Side extension for addional living space
✅️ extended porch with downstairs toilet
✅️ driveway parking & front and rear garden

With 1280sq.ft of living space, this is a great option for first time buyers, growing families or anyone looking for more space while staying well connected to Reading.


Sometimes moving starts with a simple thought.“We might need more space…”“Maybe it is time for a change…”“Could this hom...
15/06/2026

Sometimes moving starts with a simple thought.

“We might need more space…”
“Maybe it is time for a change…”
“Could this home work better for us?”

You do not need to have all the answers straight away.

A conversation about your options can help you understand your home’s current value, what buyers may be looking for and whether now is the right time to explore a move.

Thinking about your next chapter? I am happy to help you work through it.

🏡 New to the market | Heron Way, Reading RG1 6DYFirst viewings Saturday 27th June - by appointment only.A brilliant oppo...
15/06/2026

🏡 New to the market | Heron Way, Reading RG1 6DY

First viewings Saturday 27th June - by appointment only.

A brilliant opportunity for families and first-time buyers looking for more space, flexibility and a home that has already been improved for modern living.

This extended and modernised three-bedroom semi-detached home offers approximately 1,280 sq.ft of accommodation, including a large kitchen/breakfast room, a generous lounge/diner with doors onto the rear garden, a useful side extension currently used as flexible office/storage space, a downstairs WC and driveway parking for two cars.

The current owners purchased the property in 2022 and have since improved and extended the home, creating a layout that works really well for family life, entertaining and everyday practicality.

Key details:

Guide Price: £450,000
Three bedrooms
Modern family bathroom
Downstairs WC
Large kitchen/breakfast room
Generous lounge/diner
Flexible office/playroom/storage space
Driveway parking for two cars
Rear garden
Freehold
EPC rating C

Located in a quiet cul-de-sac setting, with good access to local schools, transport links and Reading town centre.

To arrange a viewing, send me a message or contact Paul Childs & Co.

Buying our new home really has been a tale of two contrasting halves. On the one hand, you have the well-known High Stre...
14/06/2026

Buying our new home really has been a tale of two contrasting halves. On the one hand, you have the well-known High Street agent from who we bought the house and their never ending chain of bumbling mistakes, and on the other hand you have our buyer’s agent Paul.

Paul was incredible from the offset, not only negotiating a fair offer, but preparing a strong case for why we were the ideal buyers for the property. He maintains strong and trusted relationships with solicitors and surveyors, which meant not only were we able to leave him to deal with things, but that our sale (72 days from start to finish) was always prioritised.

So much more importantly than all of that, Paul is a genuinely lovely human being. He made the whole process easy and really saw us as people. We felt looked after, cared for and in extra safe hands.

Paul you really are the best and every time I see your face on that I’m taken sign it makes me smile. There’s no way we’d already be here without you (in fact if left to that High Street agent’s negotiating skills, we might never have been in our dream house at all) We’d recommend your services 110% in a heartbeat, and if we ever fall out of love with the house (unlikely but you never know) you’ll be the first person we call.

Selling a home is not just about putting it online.The result often comes down to the strategy behind the launch.Pricing...
12/06/2026

Selling a home is not just about putting it online.

The result often comes down to the strategy behind the launch.

Pricing matters.
Presentation matters.
Timing matters.
Negotiation matters.

A good campaign should create interest, build confidence and put the seller in the strongest possible position.

Before you list your home, ask yourself: is there a clear plan behind the marketing?

If you are thinking of selling and want a more considered approach, I would be happy to talk.

10/06/2026

Production day - Coley Park, Reading RG1

This lovely extended and modernised 3 bedroom home set over 1300sq.ft.

✅️ Professional premium photography
✅️ Engaging social media video
✅️ Virtual tour with interactive floor plan

Next steps

✅️ Pre-launch to my network Monday 15th June
✅️ Live onto 6 portals Friday 19th June
✅️ Viewing day Saturday 25th June

This is not listing a property and hope, this is a strategy to get the best buyers through the door.




A few questions people ask me regularly:“How much is my home worth?”“Is now a good time to move?”“What should I improve ...
10/06/2026

A few questions people ask me regularly:

“How much is my home worth?”
“Is now a good time to move?”
“What should I improve before selling?”

The honest answer is that every home, every street and every seller’s circumstances are different.

That is why good advice should be specific, not generic.

You are never asking too early. Sometimes a simple conversation now can help you avoid expensive mistakes later.

Thinking about selling in Reading, Berkshire or the surrounding areas? Message me any time.

Many successful summer moves are not decided at the point a property goes live.They are planned weeks, sometimes months,...
08/06/2026

Many successful summer moves are not decided at the point a property goes live.

They are planned weeks, sometimes months, in advance.

The strongest sellers usually understand three things before launching:

Their realistic market position.
What improvements are worth doing.
How to create buyer competition from day one.

That preparation can make a meaningful difference to the quality of the launch, the confidence of the seller and the outcome of the sale.

For homeowners considering a move this summer, early advice is often the most valuable advice.

Address

Cressingham Road
Reading
RG2

Telephone

+447788870336

Website

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