Advanced Rent Option

Advanced Rent Option Advanced Rent Option is quality property management + guaranteed full market rent paid a year upfront

The Advanced Rent Option (ARO) is a service provided to landlords in England and Wales that offers Quality Property Management along with guaranteed full market rent paid a year in advance at no extra cost. The ARO was launched in 2018 by Simon Shinerock, the founder of Choices Estate Agents. The ARO is based on the proprietary Primary TenancyTM, an approach developed by Shinerock in 2008 that all

ows ARO to become the primary tenant, pay landlords a year's rent in advance and then collect the rent back monthly from the tenant in the property. Apart from paying a years rent in advance, The ARO is similar to a conventional Full Management Service, as the cost to the landlord remains the same but offers real advantages to landlords in terms of security and simplicity. The ARO helps landlords navigate the ever-increasing bureaucracy and regulations imposed on landlords, making it an attractive option for landlords looking for added value in property management services. Since its launch, the ARO has become Choices Estate Agents' strongest USP and a significant contributor to their success as one of the UK's most successful estate agents.

With Choices ARO, qualifying landlords can receive up to a year's rent upfront — but that's just the beginning.Our uniqu...
18/06/2026

With Choices ARO, qualifying landlords can receive up to a year's rent upfront — but that's just the beginning.

Our unique Primary Tenancy™ model offers additional benefits designed to make property ownership simpler:
✔ Additional Privacy – We deal directly with the tenants, helping to remove awkward conversations and day-to-day disputes.
✔ Protection from Regulation – As the Primary Tenant™, we take responsibility for managing tenant compliance and the relevant tenancy regulations.
✔ Professional Management – A structured, hands-off approach that gives landlords greater peace of mind.

Because smarter property management isn't just about getting paid upfront — it's about having the right protection and support behind you.

Learn more here: https://www.advancedrentoption.co.uk/

🏴England vs Croatia ⚽The World Cup is finally underway, and just like every successful football team needs a strong game...
17/06/2026

🏴England vs Croatia ⚽

The World Cup is finally underway, and just like every successful football team needs a strong game plan, every successful landlord needs a winning property strategy. 🏡

While England focuses on securing points, landlords are focused on securing something just as important — reliable cashflow, stability, and peace of mind.

That's why more landlords are choosing Choices ARO to help keep their property investment performing at its best.

Good luck, England!

🌱 Is your property ready for the future of renting?As the rental market evolves and the Renters' Rights Act approaches, ...
16/06/2026

🌱 Is your property ready for the future of renting?

As the rental market evolves and the Renters' Rights Act approaches, energy efficiency is becoming more important than ever. Tenants are increasingly looking for homes that are cheaper to run, while landlords are facing growing pressure to improve EPC ratings and future-proof their investments.

For landlords, energy efficiency isn't just about compliance — it's about attracting quality tenants, reducing void periods, and protecting long-term property value.

That's why many landlords are reviewing their portfolios now and planning ahead for the changes to come.

With Choices ARO, qualifying landlords can benefit from stronger cashflow, helping them invest in their properties and stay ahead in a changing market. 🏡

Find out how much you could qualify for: https://aro.advancedrentoption.co.uk/aro-calculator

A huge thank you for the fantastic feedback! ❤️We're delighted to hear that Harry, Sam, and Millie provided such a fast,...
15/06/2026

A huge thank you for the fantastic feedback! ❤️

We're delighted to hear that Harry, Sam, and Millie provided such a fast, responsive, and precise service. Delivering a smooth experience and keeping our clients supported every step of the way is what we're all about.

Thank you for your trust and kind words — we look forward to working with you again in the future! 🙌

A huge thank you for taking the time to share such wonderful feedback about Shiquerah. 💚Providing clear communication, p...
12/06/2026

A huge thank you for taking the time to share such wonderful feedback about Shiquerah. 💚

Providing clear communication, professional support, and a positive experience from start to finish is what we strive for every day. We're delighted to hear that Shiquerah's responsiveness, helpfulness, and dedication made such a difference throughout your tenancy journey.

Shiquerah, thank you for consistently going above and beyond for our clients — we're proud to have you on the team! 🙌

🏆 While the world's best teams battle it out for glory, landlords have their own winning strategy to think about. 😉Are y...
11/06/2026

🏆 While the world's best teams battle it out for glory, landlords have their own winning strategy to think about. 😉

Are you playing the long game with your property investment, or are you still relying on extra time and last-minute decisions?

With Choices ARO, qualifying landlords can secure stronger cashflow and a professionally managed property solution — helping you stay ahead of the competition.

This summer, focus on enjoying the football while your property strategy stays on track. ⚽🏡

Who are you backing to lift the trophy? 👇

🏡 Which Landlord Are You?A) The spreadsheet landlord 📈�Every figure tracked. Every penny accounted for.B) The hands-on l...
10/06/2026

🏡 Which Landlord Are You?

A) The spreadsheet landlord 📈�Every figure tracked. Every penny accounted for.
B) The hands-on landlord 🔧�Knows every property inside and out.
C) The strategic landlord 🎯�Focused on growth, cashflow, and the bigger picture.

There's no wrong answer…

Which one sounds most like you? Let us know in the comments👇

🏡 Small landlord? Don't let the headlines put you off.With the Renters' Rights Act bringing significant changes to the r...
09/06/2026

🏡 Small landlord? Don't let the headlines put you off.

With the Renters' Rights Act bringing significant changes to the rental sector, it's easy to see why some landlords are feeling uncertain. But the reality is that well-prepared landlords still have a huge opportunity to succeed.

The key is having the right systems, support, and strategy in place.
That's where Choices ARO can help.
✔ Upfront rent for improved cashflow�
✔ Professional property management�
✔ Support navigating an evolving rental market

The property market is changing, but landlords who adapt and plan ahead can continue to thrive.

👉 Discover how Choices ARO can help you let with confidence: https://www.choices.co.uk/advanced-rent-option/

📊 Property Myth or Property Fact?"To grow your wealth, you need to keep buying more properties."Not always.Many landlord...
08/06/2026

📊 Property Myth or Property Fact?

"To grow your wealth, you need to keep buying more properties."
Not always.

Many landlords are finding that improving cash flow, reducing void periods, and running their existing properties more efficiently can have just as much impact.

Sometimes it's not about having more properties.
It's about making your properties work harder for you.

Learn more here: https://www.choices.co.uk/advanced-rent-option/

🎓 Student accommodation demand is booming in 2026 — and landlords are taking notice.With rising student numbers and cont...
05/06/2026

🎓 Student accommodation demand is booming in 2026 — and landlords are taking notice.

With rising student numbers and continued pressure on rental supply, demand for well-managed student properties remains incredibly strong across the UK.

But in today’s market, it’s not just about filling rooms — it’s about having the right structure in place.
That’s where Choices ARO supports landlords with:
�✔ Upfront rent for stronger cashflow
�✔ Professional property management�
✔ A more hands-off approach to letting

As investment in student accommodation continues to grow, smart landlords are focusing on stability, efficiency, and long-term strategy. 🏡

Discover a smarter way to manage your property with Choices ARO 👉 https://www.choices.co.uk/advanced-rent-option/

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RH16PS

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