02/06/2026
FOBO — The new emotion driving the property market 🏡
Great read from Tony Alexander’s latest property report.
For years buyers had FOMO, Fear Of Missing Out. They rushed, competed and stretched because they didn’t want to lose the home.
Today we’re seeing FOBO, Fear Of a Better Offer.
Buyers are asking, “What if something better comes up?” or “What if I wait?”
But here’s the positive news for sellers…
Buyers haven’t disappeared. They’re just more selective.
The homes that are presented well, priced correctly and marketed with the right strategy are still creating competition and achieving great results.
Average gets compared.
Exceptional gets remembered.
Don’t wait for the perfect market; create the perfect campaign.
Thinking of selling?
Let’s have a coffee and a real conversation.
Luke Dallow
Bayleys